Amazon Gaming is hiring a Social Media Global Lead to define and drive the global social media strategy across our portfolio of games, services, and brands. This role is the leader for social media across Amazon Gaming, responsible for building a world-class social presence that fuels player acquisition, deepens community engagement, and elevates brand love.
You will set the strategic direction for social across all platforms and markets, establish global measurement frameworks, build and lead a distributed team of social media managers and agency partners. The ideal candidate combines deep platform expertise with a passion for gaming culture, a data-driven mindset, and the ability to operate at both the strategic and executional level in a fast-moving, global environment.
Key job responsibilities
- Develop and own the global social media strategy for Amazon Gaming encompassing brand channels, title-specific channels, and cross-portfolio social initiatives.
- Define a unified social media framework and best practices that serve as the standard across all markets and titles, ensuring consistency in voice, quality, and strategic approach while allowing for regional and cultural nuance.
- Build and maintain a global content calendar that aligns social activations with title launches, live-service events, cultural moments, and tentpole campaigns.
- Identify and capitalize on emerging platforms, formats, and trends (e.g., short-form video, AI-generated content, interactive social experiences) to keep Amazon Gaming at the forefront of social innovation in the gaming space.
- Champion a community-first philosophy, ensuring social media serves as a two-way channel that listens to, engages with, and amplifies the player community.
- Establish a global social media measurement framework with clearly defined KPIs that tie social performance to business outcomes, including reach, engagement, sentiment, conversion, and player lifetime value.
- Drive creator and influencer collaborations on social, working closely with the Growth Marketing team to integrate creator content into the broader social ecosystem.
- Present social media strategies, performance readouts, and investment cases to senior and executive leadership through regular business reviews.
- Build and nurture relationships with platform partners (Meta, TikTok, YouTube, Reddit, Discord, Twitch) to secure early access to features, beta programs, and co-marketing opportunities.
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or
Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with
cross-functional teams
- Experience in the gaming industry with a deep understanding of gaming culture, communities, and player behavior.
- Track record of making social media a strategic priority at the organizational level, including securing executive sponsorship and D-team-level accountability.
- Experience managing creator/influencer programs as part of a broader social media strategy.
- Familiarity with Amazon's marketing ecosystem, tools, and internal processes.
- Experience leading social media through brand mergers, rebrands, or portfolio consolidations.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 156,100.00 - 211,200.00 USD annually