The Senior Marketing Automation Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Patient-facing 1:1 marketing programs.
Responsibilities include:
- Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel
- Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.
- Responsible for leading and managing junior team members’ day to day work and performing QA of their programs.
- Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
- Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
- Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
- Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
- Lead various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
- Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
- Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie
Key AbbVie Leadership Competencies:
- Positive “all for one” approach to team deliverables and priorities.
- Builds strong relationships to enable higher performance.
- Learns, fast, grasps the “essence” and can change course quickly where indicated.
- Raises the bar and is never satisfied with the status quo.
- Creates a learning environment and open to suggestions.
- Embraces the ideas of others, nurtures innovation and manages innovation to reality.
- Bachelor’s Degree in Business or Marketing or equivalent experience
- 5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
- Minimum of 5 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms (Salesforce Marketing Cloud)
- Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
- Ability to work independently without day-to-day supervision.
- Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates
- Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
- Knowledge of database, email, digital, 1:1 marketing concepts and best practices
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings
- Proficiency with MS Excel, SQL, and HTML/ CSS
- Excellent written, verbal, and interpersonal communication skills
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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