Ad Operations Expert

The Opportunity 

The Ad Operations Expert will play a critical role in supporting the execution and optimization of campaigns across HP’s on and off-device media network.  This position is responsible for translating media plans into fully functional ad campaigns with precision and accuracy, ensuring seamless delivery and performance.  A core component of this role includes owning and driving ad server and programmatic integrations, requiring deep expertise to autonomously lead custom implementations, troubleshoot complex issues, and enable the execution of advertiser campaigns to realize revenue goals. 

You will work cross-functionally with stakeholders across teams (Sales, Client Solutions, Product, Data, Engineering) to develop efficient operational processes, all while demonstrating analytical rigor to evaluate campaign performance, generate actionable insights, and implement optimizations that drive measurable outcomes for advertisers.  This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted technical authority in Ad Operations and a key enabler of high-impact media solutions. 

Key Responsibilities 

Campaign Management:  

• Execute and manage campaigns across HP’s on and off-device media network in collaboration with internal stakeholders 

• Translate media plans into accurately configured ad server campaigns across display, native, and video formats 

• Extremely detail oriented to ensure accuracy and efficacy of campaign implementation in the ad server 

• Apply yield management and best practices to maximize campaign and network performance 

• First responder to direct and programmatic campaign troubleshooting before routing for escalation 

• Deep understanding of HP products, offerings, and best practices to support campaign strategy 

• Hands on experience working with ad servers, such as AdButler and Kevel. And enterprise ad servers, including Google Ad Manager and SpringServe. 

Reporting & Optimizations:  

• Analyze campaign performance and develop actionable insights 

• Recommend optimizations to creative settings, audience targeting, and other tactics to exceed advertiser KPIs 

• Utilities analytics and reporting platforms (e.g. Adobe Analytics, Google Analytics, PowerBI) to track and validate success metrics for internal and external advertisers 

• Work collaboratively with data science to build reporting pipelines with ad server reporting APIs 

Ad Server & Programmatic Integrations 

• Lead end-to-end ad server and programmatic integrations with demand partners, ensuring technical compatibility, scalability, and reliable campaign execution 

• Configure and validate programmatic workflows, including bid request and response flows 

• Proactively diagnose and resolve integration and delivery issues such as bid rejections, latency, and creative rendering problems 

Technical Capabilities:  

• Serve as subject-matter expert in ad serving platforms including Google Ad Manager, SpringServe, Kevel, and AdButler.  

• Implement and QA ad tags, marketing pixels, and tracking technologies to ensure accurate delivery, measurement, and attribution 

Cross-functional Collaboration: 

• Partner with internal cross-functional teams; Sales, Business Development, Client Solutions, Project Management, Product, Engineering and Business Analytics to ensure alignment on campaign strategy and execution 

• Collaborate with Client Solutions to identify incremental opportunities for high-performing campaigns 

• Provide feedback on ad server performance and limitations to inform product enhancements and roadmap prioritization 

Required Qualifications 

• 7+ years in Digital Media, with extensive focus in Ad Operations and Ad Serving; prior experience in Trading and Media Buying is strongly valued 

• Direct-sold and programmatic advertising experience 

• Expert knowledge of digital media platforms (e.g. DSPs, SSPs, ad servers), industry terminology, and performance metrics (e.g. viewability, CTR, engagement, ROAS) 

• Hands-on experience with open RTB programmatic integrations and advanced programmatic setups, including PMPs and curated deals 

• Proficiency with ad trafficking workflows and reporting/analytics tools 

• Problem Solver – ability to diagnose and resolve campaign delivery issues (e.g. ad serving errors, discrepancies, etc.) 

• Understanding of attribution methodologies and measurement limitations across channels & devices 

• Familiarity with data privacy, consent frameworks, and compliance (e.g. GDPR, CCPA, COPPA, consent signals) 

• Highly organized and keen attention to detail is a must 

• Advanced analytical skills to deliver reporting insights and draw data-driven conclusions 

• Proactive and solution-oriented 

• Ability to effectively multi-task and prioritize work based on team objectives, account priority, and daily urgency 

• Thrives in a team environment and collaborates well with others 

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook) 

• Bachelor’s degree or equivalent experience 

Preferred Qualifications 

• Experience in supporting enterprise-level accounts (i.e. Fortune 100 with $MM budgets) is highly preferred  

• Media agency experience is a plus 

• Understanding of retail media, commerce media, CTV, OTT, and/or native advertising trends 

About This Role 

Reports to: Sr. Manager, BD & Strategic Ad Tech Partnerships 

Department: HP Media Network 

Growth Opportunity: Opportunity to play a pivotal role in shaping ad server integrations and driving campaign excellence enabling the growth and evolution of HP’s innovative monetization initiatives.