Meta is seeking a Creative Director to lead brand expression and visual strategy for meta.com, our flagship global e-commerce destination. This role sits at the intersection of brand storytelling, conversion-optimized e-commerce, visual expression, and AI innovation, with a focus on Go-to-Market (GTM) efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio. You will ensure that meta.com is not just a transactional storefront, but a compelling, immersive destination that effectively showcases the value and capabilities of our products. You understand how to balance compelling creative with conversion. You are focused on execution quality, deeply understand the e-commerce funnel, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.
Responsibilities
- Drive creative development for GTM experiences across the site, including campaign landing pages, launches, seasonal stories, promotions, and merchandising narratives that translate strategy into engaging, feature-rich customer experiences
- Partner with product management, design, and marketing teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
- Define and evolve a cohesive creative vision that balances premium brand expression with usability, accessibility, and commerce performance
- Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems applied to e-commerce
- Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into simple, compelling solutions
- Create, inspire, and sustain a culture of excellence with a focus on craft and quality of the work
- Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression and improve the customer shopping journey
- Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen commerce needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
- Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
- Lead the development of localized creative for multiple global markets, ensuring that it feels relevant and useful
Minimum Qualifications
- 10+ years of experience in creative direction, interaction design, UX, and visual design with proficiency designing for web and mobile
- 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
- Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
- Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
- Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
- Knowledge of design principles related to design systems and brand and how they can inform UX, UI, communication hierarchy, information architecture, and user flows
- Experience working across various styles and mediums including photography/art direction, motion/animation, and interaction design
- Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions
- Experience managing multiple concurrent projects with competing deadlines, including independent time management, task prioritization, and adapting to shifting requirements
- Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies