Senior Director, Growth Marketing

About the team/role

Reporting to the VP of Marketing, the Senior Director, Growth Marketing will own and scale Checkr's online revenue engine across Checkr Workforce and Checkr Mortgage at a pivotal moment in the company's growth. You'll set strategy and deliver results across the full self-serve funnel — paid media, affiliate, SEO/AEO, lifecycle, and Checkr.com as a conversion asset — while building and leading a high-performing growth team. You'll partner closely with Product, RevOps, Finance, and Operations to align growth investment with company priorities and accelerate revenue across our newest and fastest-growing product lines.

What you’ll do

• Serve as DRI for online revenue across Checkr Workforce and Checkr Mortgage — set the strategy, own the forecast, and deliver against quarterly revenue targets
• Build and scale Checkr's paid media program (search, social, display, retargeting) and affiliate program; allocate investment across channels to optimize CAC and pipeline contribution
• Own Checkr.com as a growth and conversion asset, leading a disciplined experimentation program across landing pages, pricing, and signup flows
• Define and operate PLG lifecycle marketing for Checkr Workforce and Checkr Mortgage — onboarding, activation, and expansion — in close partnership with Product
• Set Checkr's SEO and AEO strategy to grow organic traffic and ensure Checkr surfaces in AI-driven search results, featured snippets, and large language model outputs
• Build, develop, and lead a high-performing growth team; partner across Product, RevOps, Finance, and Operations to align growth initiatives with company objectives

What you bring

• 15+ years of growth or performance marketing experience
• Proven track record of delivering revenue targets in B2B SaaS with a self-serve or PLG motion (required)
• Deep multi-channel expertise across paid media, SEO/AEO, affiliate, and lifecycle marketing — able to set strategy and hold internal teams and external partners accountable on execution
• Experience owning a corporate website as a growth asset, with fluency in experimentation, attribution modeling, and analytics tools (Salesforce, Google Analytics, Omni, or equivalent)
• Excellent executive presence with the ability to translate complex data into clear narratives for senior stakeholders; experience in fintech, HR tech, or compliance is a plus
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.