Brand Marketing Manager

 

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

 

 

Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.

Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.

Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

As Brand Marketing Manager on the Global Brand team you will support Tinder’s brand marketing efforts to break into and fuel culture in the US. This role will be both creative and executional: helping to spot and identify key cultural moments and conversations for Tinder to explore, while also helping the team with day-to-day responsibilities to drive campaigns forward. The right candidate is a Gen Z expert who is on the pulse of US culture and trends.

This role will operate out of our LA office in a hybrid work environment which will require in office presence 3x a week.

Develop, implement, and execute the marketing strategy to position Tinder in the US

Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight

Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal

Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics

Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners

Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US

Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end-to-end and proactively manage up on milestones, roadblocks, and leadership decision points — proactively keeping stakeholders informed 

Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative

Own and develop creative marketing briefs — clearly defining the user problem, objectives, and channel mix in partnership with PMM and Strategy team before moving to execution

Demonstrate deep channel expertise across key digital and social platforms (e.g., TikTok, YouTube) to guide creative strategy and inform campaign decisions

Present campaign strategy and results confidently to leadership; bring a clear strategic POV to cross-functional settings, pressure-testing assumptions and driving alignment

Bachelor’s degree (business, communications, advertising, media, or related field preferred)

5+ years of proven experience with brand strategy

Experience working with small and large agencies, from leading briefs to 360 execution and delivery

Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight

Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities

Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment

Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change

Organized, attentive to detail, and proactively takes initiative

Outstanding verbal and written communication skills, including the ability to present confidently to leadership

Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)

Unlimited PTO (with no waiting period), 10 annual Wellness Days

Time off to volunteer and charitable donations matched up to $15,000 annually

Comprehensive health, vision, and dental coverage

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation

Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Free subscription to Tinder Gold

 

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei