Manager, Brand Strategy

About the Team

DoorDash is building a best-in-class Brand Strategy function that sits at the center of how our brand shows up in the world — defining the vision, story, and systems that ensure a clear and consistent experience across every touchpoint. At its core, the function drives both short-term business impact and long-term brand equity, building the business today while strengthening the brand over time.

Brand Strategy owns the development and evolution of our brand foundations — including positioning, narrative, messaging, architecture, and expression — and ensures it is applied consistently across marketing, product, and the customer experience. While also setting the strategic foundation for our most important tentpole campaigns and cultural activations, ensuring they drive both brand relevance and business impact. Brand Strategy operates agnostic to any one audience, region, or line of business — enabling us to flex into and support our highest-priority initiatives wherever the need is greatest.

About the Role

We’re looking for a Manager, Brand Strategy to sit at the intersection of Brand Strategy and Creative Strategy — shaping both the foundation of the DoorDash brand and how it shows up in our most important moments.

This role is equal parts Brand Strategist and Creative Strategist. You’ll lead early-stage problem framing, insight development, and strategic territory setting — partnering upstream with Integrated Marketing, Creative, Social, and agency teams to set strong strategic foundations before work moves into execution. At the same time, you’ll contribute to the evolution of our brand positioning, messaging frameworks, audience narratives, and brand architecture — ensuring campaigns build toward a consistent, differentiated brand over time.

This is a role for someone who moves fluidly between shaping a campaign and building the system that campaign lives within. Someone who is excited by the opportunity to influence both the work and the strategy behind it.

You’re excited about this opportunity because you will…

• Set the strategic foundation for DoorDash’s most important campaigns, cultural activations. 
• Define the core insight, tension, and strategic territory that unlocks breakthrough, culturally resonant creative
• Operate upstream to shape problems and influence direction before work moves into execution
• Translate audience insights, cultural signals, and business context into clear strategic territories and creative briefs
• Work in partnership Creative, Social, and agency partners inspire breakthrough, distinct, culturally relevant work. 
• Own campaign ecosystems — ensuring cohesion end-to-end across paid, earned, owned, and product touchpoints
• Build and evolve DoorDash’s brand foundations — including positioning, narrative, messaging, brand architecture, and naming. 
• Shape how new products, features, and businesses come to market — including naming, positioning, and brand expression
• Work across Marketing, Product, and the broader organization to drive alignment and influence based on brand strategy. 
• Partner with Social and Content teams to put’s DoorDash at the center of culture, real-time. 

We’re excited about you because…

• 7+ years of experience in brand and/or creative strategy (brand-side or agency)
• You have a strong point of view on how brands breakthrough in culture, resonate deeply with audiences, and drive relevance
• You excel at framing problems, identifying tensions and insights, and setting strategic clear direction that others can build from
• You know how to build and apply brand positioning, messaging, and architecture in a way that scales across a complex org
• You can bring cross-functional partners along, advocate for strong strategic thinking, and drive clarity in complex environments
• You’re fluent in brand health, brand measurement, and campaign performance - extracting insights to drive action. 
• You have strong instincts for what resonates and the judgment to translate cultural signals into clear, actionable strategy. 
• Experience operating in a multi-sided business with the ability to unify multiple products/offerings under cohesive brand 
• Strong fluency in AI, demonstrated ability to apply it across projects and identify opportunities to build new tools and innovate. 
• Thrive in a fast paced environment, able to balance priorities between short term needs and longer term initiatives.  
• Fluent in brand measurement, brand health and campaign reporting - ability to extract actionable insights and implications. 
• Thrive in a self-starter, fast-paced and changing environment

We expect this position to be filled by 6/8/26.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

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