at Takeda
Location
Boston, MA
Compensation
$154k–$243k USD
Posted
6 days ago
Market range · company + function + seniority
p25 · target · p75 · n=110
Posted $243k · in the market band
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GTM & Content Activation Lead (Associate Director)
Role Purpose
The GTM & Content Activation Lead (Associate Director) is a hands-on capability leader responsible for activating and scaling global/enterprise content platforms, standards, and ways of working to enable USBU & OBU marketing and medical content needs—including content creation enablement, faster and more consistent review practices, and guidelines that support content lifecycle transformation (intake → creation → review/approval → storage → reuse → activation → measurement). This role drives adoption through strong cross-functional partnership with marketing, medical, agencies, enterprise platform teams, and delivery partners—ensuring content is compliant, reusable, orchestration-ready, and measurable.
Scope & Leadership Expectations
Acts as the activation and adoption lead for content platforms and lifecycle practices—turning product strategy and standards into repeatable execution across brands and functions.
Leads cross-functional alignment across marketing, medical, agencies, global DD&T/platform teams, and delivery partners to drive consistent adoption and measurable improvement.
Operates as a “player/coach” who can run working sessions, create enablement assets, establish readiness criteria, and drive continuous improvement.
Key Accountabilities / Responsibilities
Content Platform Activation (US): Drive practical activation of global/enterprise content platforms and capabilities (platform enablement, playbooks, adoption support, reusable execution patterns) for USBU & OBU teams and partners.
Faster, Fit-for-Purpose Review Enablement: Enable consistent review practices and readiness discipline that reduce cycle time and rework while maintaining compliance and auditability across regulated content workflows.
Stakeholder-to-Delivery Conduit: Serve as the day-to-day conduit between brand/content stakeholders, medical stakeholders, agencies, and delivery partners—ensuring requirements are clear, dependencies are surfaced early, and delivery is not delayed by preventable readiness gaps.
Governance Operationalization: Turn content governance decisions and standards into usable tools (templates, checklists, metadata/tagging guides, process SOPs) and drive adherence through enablement and remediation.
Cross-Capability Integration: Ensure content activation aligns with omnichannel needs (orchestration readiness, channel formatting, metadata/tagging prerequisites, and measurement enablement) via coordination with MarTech, Omnichannel, and Digital Platforms counterparts.
Continuous Improvement & KPI Impact: Track and improve KPIs tied to adoption and execution outcomes (cycle time, first-pass quality, reuse, tagging compliance, readiness defects).
Key Stakeholders
Marketing and brand/content teams; medical content stakeholders; Medical/Regulatory/Legal partners involved in review; agencies/AORs; delivery partners; Global DD&T / enterprise platform teams; MarTech and Omnichannel leads; analytics enablement partners.
Qualifications / Experience
8–12+ years in content operations, content platform enablement, marketing operations, or digital capability adoption in regulated environments; demonstrated strategy-to-activation execution (enablement, playbooks, governance operationalization); strong cross-functional facilitation and change leadership.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.More open roles at Takeda
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