Principal App Store Manager

The App Store Manager plays a critical role as the central coordinator and owner of technical requirements related to our app store integrations, releases, and developer communications. In this position, you will serve as the bridge between business and engineering teams, ensuring seamless operations across global platforms like the Apple App Store, Google Play, and others.

Beyond day-to-day operations, you will lead a distributed team of "deputies" from key peer teams—including Business Development, Release Engineering, Platform, and Productivity—to ensure operational resilience and eliminate single points of failure. You will also be a strategic voice, using your insights to drive leadership decisions and scale this function to meet the evolving demands of the business.

You will:

• Manage Store Access & Compliance: Serve as the primary administrator for app store portals, managing user permissions, handling access requests, and conducting quarterly SOX compliance audits to ensure secure administration.
• Drive Release Readiness: Coordinate technical requirements for store submissions, including tracking platform-specific deadlines (e.g., Xcode/SDK upgrades, API enforcement) and managing the timeline for internal engineering teams to meet them.
• Lead a Distributed Task Force: Recruit, train, and coordinate a team of "deputies" from Business Development, Release Engineering, Platform, and Productivity teams to distribute operational load and prevent Single Point of Failure (SPOF) risks.
• Drive Strategic Growth: Analyze operational bottlenecks and business needs to influence leadership decisions, advocating for the resources and strategies required to scale the App Store function effectively.
• Lead Technical Triage & Setup: Act as the point of contact for store functionality bugs, lead the setup of new store environments (including legal sign-off and tech specs), and manage project-based configurations like API access for services.
• Oversee Provisioning & Certs: Manage mobile provisioning profiles (including coordinating limited slots for partners like Tencent and VNG) and maintain critical technical assets like Apple Push Notification certificates.
• Bridge Business & Engineering: Translate technical store issues into actionable requests for engineering, while intercepting and communicating "new functionality" updates or beta opportunities from stores to relevant internal teams.
• Streamline Operations: Optimize workflows by centralizing store data (moving analytics to data lakes), managing content ratings (IARC), and maintaining a consistent system for submission "Review Notes."

You have:

• Extensive experience managing app store portals (Apple App Store Connect, Google Play Console, etc.) and a deep understanding of their administrative and technical workflows.
• A strong background in technical project management or release coordination, with the ability to act as a translator between non-technical stakeholders and engineering teams.
• Proven experience leading cross-functional initiatives or matrixed teams, with the ability to influence leadership and drive strategic growth in a technical environment.
• Familiarity with mobile development ecosystems, including knowledge of mobile provisioning (UDID), certificates, and binary submission requirements.
• Experience handling compliance-related tasks, such as SOX audits, legal agreement updates, and content rating systems (IARC).
• Proven ability to triage complex technical issues, such as store portal bugs, and coordinate API or service-based access requests.
• Excellent organizational skills to track critical deadlines across multiple platforms and maintain detailed documentation or runbooks.