Patient Support Communications Associate Director, Kidney

Job Description

The Patient Support Communications Associate Director, Kidney will be responsible for the development and execution of patient and HCP-focused materials that will support our build out of our kidney franchise patient support program focused on AMKD. A deep passion and curiosity in understanding and supporting the challenges patients face in their lives is imperative. You must be an individual who also embraces supporting patients in underserved and diverse patient populations.

General/Position Summary

The Patient Support Communications Associate Director, Kidney is part of the PSP Marketing team and participates in the day-to-day execution of the patient communications strategy. This individual will support our initial patient journey work while leveraging best practices across the Kidney franchise focused on market research stimuli development to ensure our plan of resources and support will be superior to assist these unique patients. This role will also assist in executing our communication strategy by developing and/or updating materials for patients and leading the optimization of our materials and their performance.  The Patient Support Communications Associate Director, Kidney must share a passion for and commitment to helping patients as well as having a vision to continually enhance the patient experience by meeting evolving patient needs; identifying insights and trends and recommending interventions in a timely manner to create exceptional experiences for our patients. This role will report to the Director, Patient Services Communications, Kidney and will also function as a delegate as needed to support the vision and strategy of not only the Kidney franchise but enterprise wide.

Key Duties & Responsibilities 

• Responsible for working closely with our AOR to guide the development of our creative platform, messaging and creative campaign
• Responsible for guiding our AOR and our research partner to ensure we have concrete and engaging stimuli to ensure we have concrete research outcomes
• Responsible for successful ideation, development, and execution of key tactics, messages, and materials for our internal teams who support both our HCP and patient stakeholders
• Manage development of tactics with agency partners; validate tactics with key internal stakeholders where relevant; manage review/approvals of tactics through Commercial Review Committee (CRC)
• Identifying insights and trends and offering solutions to create exceptional experiences for our patients
• Act as a delegate to the Director or Marketing Communications
• Partake in strategy conversations and help deliver on the vision of not only the Kidney franchise but across PSP at large
• Establish measurement plans for all owned materials and continuously monitor performance to inform future optimizations or discontinuation  
• Establish and lead the communications REP team and provides training and support to other new/junior members of the communications team
• Manage multiple agency partners to ensure alignment, timely deliverables, and cost efficiencies where possible 
• Cultivate strong partnerships with cross-functional teams including the communications review committee (CRC) to support business goals 
• Managing the budget and making timely adjustments  to remain fiscally responsible

Required Education Level 

Bachelor’s Degree in Marketing, Public Health, Business or related field

Required Experience 

Requires 5+ years’ experience in a combination of pharmaceutical brand marketing and/or patient services marketing. Must also have a minimum of 3 years of Veeva promo mats direct experience.

Required Knowledge / Skills 

• Ability to understand assigned disease area and its unique patient journey 
• Ability to understand key elements of patient engagement strategy and incumbent's role in executing that strategy 
• Excellent communication skills; patient-centric and customer-service minded 
• Effective project management skills to manage multiple projects and processes, simultaneously 
• Ability to execute support materials across a variety of channels (e-mail, print, video, text, web) 
• Ability to oversee and maintain a high volume of materials with attention to detail to ensure consistency of messaging and branding 
• Exhibits ownership and broad accountability for assigned projects and internal assignments 
• Familiarity with Medical/Legal/Regulatory (communications review committee) review process 
• Working knowledge of commercial marketing related software and platforms including Veeva Vault PromoMats and Salesforce CRM or similar 
• Entrepreneurial spirit who enjoys working in a fast-paced, results-driven, environment within a growing business unit
• Contributes to Vertex’s culture of compliance by focusing on ethics and integrity in all interactions
• Comfortable working in a fast-paced, results-driven, environment, with the ability to multi-task

Pay Range:

$162,800 - $244,200

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com