Senior Product Marketing Manager, Selling Partner Services

Amazon Selling Partner Services (SPS) is seeking a strategic, results-driven Senior Product Marketing Manager (PMM) to lead go-to-market strategy and developer engagement for Amazon's Selling Partner API (SP-API). In this role, you will own the end-to-end marketing strategy that supports third-party developers and solution providers building tools for Amazon sellers, driving awareness, adoption, and sustained engagement across the developer lifecycle.

You will define and execute product launches, developer education programs, and multi-channel communication strategies spanning email, our marketing site, video, in-product experiences. This is a high-visibility role that requires both strategic vision and hands-on execution to accelerate solution provider success and growth.

Key job responsibilities
- Lead go-to-market strategy for SP-API product and feature launches, partnering cross-functionally with Product, Engineering, Business Development, Legal, PR, Support, and Analytics teams to drive coordinated, high-impact launches
- Own the developer engagement strategy across the full lifecycle, from registration and onboarding through integration, adoption, and retention, ensuring developers have the resources and motivation to build and scale on SP-API
- Drive API adoption and developer experience improvements through data-informed marketing programs, experimentation frameworks, and scalable engagement motions
- Develop and execute multi-channel campaigns across email, website, video, in-product messaging, events, and community channels to reach technical audiences with clarity and impact
- Create compelling product marketing content, including value propositions, technical narratives, launch communications, and educational resources, that translates complex API capabilities into clear developer benefits
- Establish and own marketing measurement frameworks to track funnel performance, campaign effectiveness, and business outcomes (registrations, integrations, attributed seller GMS), using data to continuously optimize programs
- Identify and scale high-performing programs through experimentation, A/B testing, and iterative optimization across channels and audiences
- Influence cross-organizational stakeholders to align on messaging, positioning, and GTM priorities, serving as the marketing voice of the developer in strategic planning discussions

A day in the life
Your day blends strategic planning with hands-on execution. You might start by reviewing campaign performance data and adjusting channel tactics, then shift to a cross-functional launch readiness review with Product and Engineering. After lunch, you're drafting messaging for a new API capability, collaborating with BD on partner communications, and closing the day by reviewing A/B test results from a Developer Hub experiment. You operate at the intersection of product, data, and storytelling, always asking how to make the developer experience better and the path to adoption faster.

About the team
The Selling Partner Services Product Marketing team is the strategic marketing engine behind Amazon's third-party solution provider community. We drive positioning, go-to-market launches, and multi-channel marketing excellence that connects solution providers with the tools, knowledge, and programs they need to build exceptional solutions for Amazon sellers.

Our team operates across the full marketing spectrum, from customer research and persona development to funnel optimization, lifecycle marketing, and experimentation. We are deeply data-driven, obsessed with understanding our customers, and committed to bold experimentation that moves the needle on solution provider awareness, adoption, and long-term success. - 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree - Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually