Director, Thought Leader Engagement & Peer-to-Peer Marketing – Gynecologic Oncology 

Director, Thought Leader Engagement & Peer-to-Peer Marketing – Gynecologic Oncology 

Location 

Field-Based / Remote 

Position Overview 

GSK Oncology is seeking a Director, Thought Leader Engagement & Peer-to-Peer Marketing to lead the strategic integration of Key External Expert (KEE) Engagement and Peer-to-Peer (P2P) Marketing across the Oncology portfolio. Reporting to the Brand Leads of the Gynecologic portfolio, this role is responsible for developing, leading and executing a comprehensive external engagement strategy that strengthens GSK's relationships with oncology thought leaders, enhances customer education, generates actionable insights, and advances brand objectives. 

The Director will lead a field-based team of Thought Leader Liaisons (TLLs) and home office- based Peer-to-Peer Marketing professionals, creating a unified commercial strategy for external expert engagement, faculty development, peer-to-peer education, insight generation, and launch readiness for the Gyn-Onc franchise. 

This leader will translate external expert insights into strategic recommendations, shape educational engagement models, influence brand strategy, and ensure alignment across key functions such as: Marketing, Sales, Medical Affairs, Analytics, Compliance, and Commercial Excellence. 

This leader is accountable for building an industry-leading external engagement capability that transforms expert relationships and insights into differentiated commercial strategy and launch excellence. 

Key Responsibilities 

Strategic Leadership 

• Establish the strategic direction, development, and execution of oncology's integrated external engagement strategy, encompassing KEE engagement, faculty development, speaker strategy, peer-to-peer education, advisory boards, and insight generation. 

• Establish short- and long-term strategic priorities for external engagement aligned to portfolio, franchise, and brand objectives. 

• Ensure consistent and coordinated engagement across Hematology and Solid Tumor disease areas while preserving brand-specific needs. 

• Identify emerging trends, market dynamics, treatment evolution, and stakeholder needs to influence future engagement strategies. 

• Serve as a strategic advisor to Oncology Marketing Leadership on KEE engagement, educational strategy, and external market perspectives. 

Thought Leader Engagement Excellence 

• Lead and develop the TLL organization responsible for strategic engagement with national, regional, and local Key External Experts (KEEs). 

• Oversee KEE identification, prioritization, segmentation, and engagement planning across the Oncology portfolio. 

• Ensure robust process for insight generation, synthesis, prioritization, dissemination, and action planning to maximize commercial impact 

• Drive innovative and compliant approaches to external engagement, relationship development, executive interactions, insight generation and advisory board planning. 

• Establish performance metrics and KPIs to measure the effectiveness and impact of KEE engagement activities. 

Peer-to-Peer Marketing Leadership 

• Lead the Peer-to-Peer Marketing organization responsible for customer education programs across the Gyn-onc portfolio  

• Ensure peer-to-peer education strategies are informed by field insights, customer needs, and evolving treatment landscapes 

• Oversee speaker bureau strategy, faculty recruitment, onboarding, certification, and ongoing development through you and your team. 

• Direct national and regional peer-to-peer educational strategies, including live, virtual, third-party, and congress-based educational initiatives. 

• Ensure educational programming supports brand objectives while addressing evolving customer needs. 

• Continuously evaluate and optimize educational platforms, content delivery models, and customer engagement approaches. 

Integrated Faculty & Promotional Speaker Strategy 

• Develop a unified faculty and thought leader strategy linking external engagement, peer-to-peer education, advisory boards, and future launch priorities. 

• Identify and cultivate future faculty, advocates, and emerging thought leaders. 

• Create scalable faculty development frameworks to strengthen educational quality and customer impact. 

• Ensure coordinated management of promotional speakers and thought leaders across brands and franchises. 

• Partner with brand teams to align faculty strategy to portfolio priorities and future launches. 

Insights, Analytics & Market Influence 

• Establish a comprehensive external insight capability that integrates:  

• KEE interactions 

• Advisory boards 

• Congress engagements 

• Educational programs 

• Market feedback 

• Partner with Analytics, Forecasting, and Commercial Excellence teams to understand treatment patterns, customer engagement trends, and regional market dynamics. 

• Translate external insights into strategic recommendations that influence brand planning, educational investments, and engagement priorities. 

• Utilize quantitative and qualitative data to optimize resource allocation and customer engagement effectiveness. 

Congress & External Meeting Strategy 

• Establish strategic objectives and engagement plans for national, regional, and local congresses. 

• Ensure congress investments generate measurable educational, strategic, and commercial value through coordinated engagement and structured insight capture 

• Ensure coordinated execution of KEE meetings, faculty activities, insight collection, and educational initiatives. 

• Drive post-congress insight synthesis and strategic recommendations. 

• Maximize the business value of Oncology's conference and congress investments. 

Cross-Functional Leadership 

• Serve as a critical strategic partner to but not limited to: 

• Brand Leadership 

• Sales Leadership 

• Medical Affairs 

• Commercial Excellence 

• Compliance 

• Legal 

• Regulatory 

• Market Insights and Analytics 

• Lead cross-functional planning efforts to align KEE engagement and educational initiatives with business priorities. 

• Influence decision-making through data-driven recommendations and external market intelligence. 

Team Leadership & Capability Development 

• Recruit, coach, develop, and retain high-performing teams across TLL and Peer-to-Peer Marketing functions. 

• Foster a culture focused on customer centricity, accountability, collaboration, innovation, and continuous improvement. 

• Establish clear performance expectations, development plans, and succession strategies. 

• Create organizational capabilities necessary to support future portfolio growth and launch excellence. 

Operational & Financial Management 

• Oversee budget planning, investment optimization, and resource allocation across external engagement activities. 

• Manage agency partners, vendors, educational providers, and operational support functions. 

• Establish performance dashboards and metrics to evaluate business impact and organizational effectiveness. 

• Ensure all activities are executed in compliance with GSK policies, PhRMA guidelines, FDA requirements, and applicable regulatory standards. 

Basic Qualifications 

• Bachelor's Degree 

• 10+ years of pharmaceutical or biotechnology industry experience 

• 7+ years of Oncology experience 

• Experience in Marketing, Sales Leadership, Account Management, Thought Leader Engagement, or Commercial Strategy 

• Experience directly leading people and developing teams 

• Experience in strategy development and execution 

• Ability to travel approximately 50–70% (including weekends) 

Preferred Qualifications 

• Experience in Women’s Health (ovarian, uterine, breast, cervical, etc.)  

• Advanced degree (MBA, Master's, PharmD, PhD or equivalent) 

• Significant experience in both external expert engagement and commercial marketing strategy 

• Demonstrated success influencing senior commercial leadership and enterprise-level decision making 

• Experience leading large, geographically dispersed teams 

• Strong scientific, commercial, and business acumen 

• Demonstrated ability to translate market insights into strategic action 

• Experience managing speaker bureaus, faculty development programs, and educational initiatives 

• Experience applying data and analytics to drive high-impact business decisions 

• Strong financial and resource management capabilities 

• Experience leading through organizational change and ambiguity 

• Exceptional communication and executive presence 

• Proven ability to influence across a complex matrix organization