Product Marketing Manager, YouTube Youth

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

At YouTube, our top priority is to build the best place for kids and teens. Our goal is to ensure YouTube remains a place for exploration while empowering parents to guide the journey. Joining the YouTube Global Reputation Marketing team as a Product Marketing Manager, you will work on critical workstreams at the intersection of product marketing and reputation marketing, acting as the connective tissue across functions and local, regional, and global teams.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Drive the product marketing strategy for YouTube’s Youth product features and help set the marketing goal, value prop, messaging and positioning.
• Act as an expert for our audiences across parents, key opinion formers, and youth, providing strategic input into roadmaps and informing our marketing strategy.
• Develop and execute marketing campaigns and initiatives to accomplish goals by leveraging various channels. 
• Understand the detailed insights and big picture implications to help solve problems.
• Influence complex cross-organizational collaborations across Product, Public Policy, Comms, and Partnerships.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience managing cross-functional or cross-team projects, including stakeholder relationships with product and business leadership.

Preferred qualifications:

• Experience working in a multicultural, global environment.
• Ability to translate complex data into actionable marketing strategies and creative insights.
• High energy, resilient ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment.
• Comfortable with navigating ambiguity and complexity.
• Can develop insights-driven strategy, ideas, and recommendations with varying degrees of information.
• Exceptional analytical, communication, and presentation skills.