Specialist, Social Media Strategy

About WHOOP
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant social presence is critical to driving engagement, retention, and long-term growth.

About the Role

WHOOP is hiring a Social Media Strategy Specialist to support the development and execution of organic social strategy across platforms. This role is ideal for an emerging strategist who is excited to own assigned content workstreams, shape platform-native creative, and contribute to broader channel planning alongside senior team members.

Responsibilities:

• Content Strategy and Execution:

  • Contribute to organic social strategy across priority and supporting social platforms.

  • Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life.

  • Translate brand priorities and audience insights into actionable content plans and briefs.

  Creative Briefing & Development:

  • Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals.

  • Contribute to brainstorms and campaign kickoffs with fresh, platform-native ideas.

  • Help build and document repeatable content formats for WHOOP-owned channels.

  Performance & Insights:

  • Track and analyze evergreen and campaign content performance using analytics tools.

  • Extract actionable insights and apply learnings to future content.

  • Contribute to monthly reporting and strategic recommendations.

  Trend & Cultural Intelligence:

  • Stay on top of social, performance, health, and wellness trends to surface timely, on-brand opportunities.

  • Share emerging platform updates, content formats, and storytelling opportunities with the team.

  Cross-Functional Collaboration:

  • Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals.

Qualifications:

• 2 to 4 years of experience in social media at a brand or agency.

• Deep understanding of platforms, especially Instagram, TikTok, YouTube, LinkedIn, and X, and their best practices.

• Ability to manage multiple projects in a fast-paced environment.

• Experience with Sprinklr (or a similar tool)

• Strong storytelling instincts and ability to adapt brand voice by platform.

• Excellent communication and presentation skills.

• Collaborative spirit.

• Passion for performance, wellness, and innovation.

• Bachelor’s degree or equivalent experience.

• Experience with creative tools (Adobe Creative Suite, CapCut, etc.) a plus.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $60,000 - $85,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. 

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.