Manager, Consumer Lifecycle Marketing, Strategic Bets

at DoorDash

Location

New York, NY

Compensation

$143k–$210k USD

Type

full time

Posted

1 months ago

Remote

Yes

Market range · company + function + seniority

$160k—$210k—$235k

p25 · target · p75 · n=15

Posted $210k · in the market band

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Job description

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.

Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.

About the Role

As the Manager of Customer Lifecycle Marketing for Strategic Bets, you will lead a team responsible for supporting DoorDash’s most important emerging initiatives, including new products, new modes, and high-priority company bets. These initiatives vary in scope and maturity, but typically fall into two categories:

0→1 and Emerging Bets: early-stage products that require rapid testing and iteration to establish product-market fit and scalable growth
High-Priority, Fast-Turn Initiatives: urgent or high-visibility campaigns, including executive priorities and time-sensitive opportunities that require quick, high-quality execution

You will define how CRM supports emerging areas of the business, translating ambiguous inputs into clear strategies and plans. You will build playbooks to standardize how we bring new bets to market. You will lead a team of lifecycle marketers responsible for the above campaign types, ensuring high-quality delivery across channels.

You will partner closely with business leads and cross-functional stakeholders to align on priorities, set clear expectations, and focus efforts on the highest-impact opportunities. Success in this role requires operating with urgency, making thoughtful trade-offs, and building scalable frameworks that enable both speed and long-term growth.

This role is ideal for someone who thrives in ambiguity, likes building 0 → 1, excels at setting direction, and can balance long-term strategy with bias for action through their team.

You’re excited about this opportunity because you will…

Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution

We’re excited about you because you have…

You have 6–8+ years of experience in lifecycle, CRM, or retention marketing
You have experience managing and developing high-performing teams
You are highly strategic and able to define direction in ambiguous, fast-changing environments
You have strong judgment and can prioritize effectively across competing requests
You have a strong understanding of CRM channels, experimentation, and lifecycle strategy
You are an excellent cross-functional partner and can influence senior stakeholders
You are comfortable operating at both a strategic and tactical level when needed

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800—$210,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

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