We are looking for a Field Engagement & Change Lead to join the
AWS Worldwide Field Enablement (WWFE) team. This role sits at the intersection of change management, communications strategy, and field engagement - driving adoption of critical tooling and technology across the global
AWS Sales and Technical field organization.
As
AWS accelerates its investment in AI-powered tools and agentic workflows, this role will be instrumental in ensuring the field understands, adopts, and maximizes value from new and evolving technology platforms. You will design and execute comprehensive change management and communications strategies that drive tooling adoption, reduce friction in transitions, and connect programs to measurable business outcomes.
The ideal candidate thrives in ambiguity, brings deep
stakeholder management skills, and has a strong understanding of how to drive technology adoption at scale. Experience with AI, agentic systems, and modern productivity tooling is highly valued. You are a strategic thinker who can also execute - building roadmaps, creating compelling communications, and partnering cross-functionally to land change effectively across a global, matrixed organization.
Key job responsibilities
Key Responsibilities
- Develop and execute change management strategies for tooling adoption across the global
AWS field, adapted for a fast-paced technology environment.
- Build end-to-end communication strategies—stakeholder mapping, multi-channel messaging—that drive awareness and adoption of new tools and workflows.
- Partner with product, engineering, enablement, and operations teams to translate technical capabilities into clear, compelling field narratives.
- Identify adoption barriers and design targeted interventions (communications, training reinforcement, feedback loops)
-
Launch field engagement campaigns that connect tooling programs to measurable business outcomes aligned with
AWS growth strategies.
- Manage stakeholder relationships across sales leadership, operations, enablement, and communications to ensure coordinated rollouts.
- Define success metrics, track adoption KPIs, and establish feedback mechanisms to continuously improve effectiveness.
- Standardize and scale change management mechanisms globally across all markets and segments.
About the team
Inclusive Team Culture
Here at
AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
- 4+ years of managing stakeholders in
cross-functional project experience
- Bachelor's degree in Communications, Marketing, Organizational Development, or related field
- 5+ years in change management, communications, or field engagement supporting technology adoption
- Exceptional written/verbal communication with ability to simplify complex technical concepts
- Experience with AI-powered tools, agentic systems, or emerging technology platforms
- Change management certification (Prosci, CCMP) or equivalent practical experience
- Experience supporting tooling adoption within fast-paced sales or technical field organizations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 88,100.00 - 154,100.00 USD annually