iCloud Growth Marketing Manager

In this role, you will partner with teams across marketing, product, engineering, analytics, design, business development, operations, legal, and privacy to develop and scale programs across the customer lifecycle. You will use customer insights, experimentation, and performance data to identify opportunities, improve existing programs, and help bring new features, communications, and partnerships to market.

This role requires strong technical expertise, cross-functional leadership, analytical problem-solving, and the ability to translate complex business, product, and platform considerations into clear plans and actions.

Lead acquisition, engagement, and retention strategies for iCloud+ across the customer lifecycle.

Develop and optimize growth initiatives, customer journeys, and communications using customer insights, experimentation, and performance data.

Partner with cross-functional teams to define requirements, evaluate tradeoffs, and deliver customer-facing initiatives across product surfaces, marketing channels, and operational systems.

Translate business goals and customer needs into clear implementation plans, priorities, and decisions, and drive alignment on complex product and technical issues.

Support the launch of new features, partnerships, and lifecycle programs that contribute to iCloud+ growth.

Drive progress across multiple initiatives with competing priorities, dependencies, and implementation constraints.

Partner with international and regional marketing teams to inform market-specific strategies where needed.

5–10 years of experience developing growth, lifecycle, or customer engagement strategies.

Experience in product management, technical program management, consulting, or similar roles requiring close partnership with technical teams.

Experience building and optimizing customer-facing programs, products, or services, with an understanding of underlying technical and operational requirements.

Strong analytical and problem-solving skills, with experience using data to evaluate performance, identify opportunities, and inform decisions.

Experience managing complex initiatives with multiple stakeholders, dependencies, timelines, and technical constraints.

Excellent verbal and written communication skills, with the ability to tailor information for different audiences.

Ability to independently manage complex objectives while balancing strategic thinking and hands-on execution.

Experience in subscription, digital services, or SaaS businesses.

Experience leading customer journeys across multiple systems, channels, or platforms.

Experience leading initiatives across international markets, including market specific strategies.

Join the team that brings iCloud to life for millions of people every day. We’re looking for a Growth Marketing Manager to lead customer acquisition, engagement, and retention initiatives that improve the customer experience and drive business growth.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Apple accepts applications to this posting on an ongoing basis.