Product Marketing Manager, Back Office

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth company.

As a Product Marketing Manager for Back Office, you will have the opportunity to shape & drive GTM strategy for the product offerings most central to the Toast team management experience. You will partner closely with the Product, Marketing, Sales, and Customer Success teams to launch new products & features, and drive go-to-market (GTM) strategies for our core suite of software products across the back office restaurant portfolio, such as scheduling, tips management, payroll, employee development, inventory, and more. You will lead and contribute to initiatives spanning product positioning, customer and market research, campaign planning, and sales enablement, with a focus on driving awareness, adoption, and retention across the full lifecycle. The ideal candidate has a proven track record of bringing new products to market, driving cross-functional alignment and leadership, and using insights to inform both near-term tactics and long-term strategy in a dynamic, customer-first environment.

A day in the life (Responsibilities) 

• Lead go-to-market strategy, launch processes, and stakeholder management, and influence product development for new back office products and features
• Lead cross-functional teams to launch new products and feature enhancements into the market that deliver value to our customers
• Partner with product, GTM, and finance teams to develop key initiatives to drive efficient product adoption
• Become a market and sector expert on key restaurant products, and use customer and market research to inform both product and GTM strategy, including by deploying LLMs to mine unstructured data (e.g., sales calls, support tickets) at scale
• Take ownership of conversion and adoption metrics and GTM performance, and implement cross-functional plans to drive improvements
• Collaborate with Sales Enablement and Customer Success to drive sales productivity by using GenAI to rapidly prototype and scale product knowledge transfer, seller collateral, and value-based talk tracks
• Automate competitive intelligence and GTM tracking workflows to keep product and sales teams instantly informed of market shifts and positioning opportunities.

 

What you'll need to thrive (Requirements)

• 5+ years of combined experience in product marketing, product management, operational roles, finance, sales and strategy consulting.
• Cross-Functional Project Management: PMM is a highly cross-functional role. You’re experienced and comfortable driving projects that engage Toasters across finance, sales, product, and marketing to develop strategic plans and achieve desired goals. 
• Project management: You are an outstanding project manager and know how to roll up your sleeves to get things done. You aren’t discouraged if you hit a roadblock or dead end, and you work tirelessly to find another way.
• Inbound and outbound product marketing experience: You can both launch new products/features and leverage AI to accelerate development of segment-targeted positioning and messaging for a multi-product technology platform. 
• Strategic thinking: You have experience exercising strong business judgement and intuition. You can operate at different altitudes; you are comfortable with conducting analyses but you also know how to zoom out to the highest level, and tailor insights for the right audience (e.g., working team vs. Senior Team)
• Strong Communicator: You have excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy-in. 
• Data-minded with strong analytical capabilities: This includes experience using AI-assisted data analysis tools to independently query metrics and track GTM performance. 
• Applied GenAI Expertise: Experience using advanced prompting, LLMs, and AI tools to synthesize market research, automate content creation, and drive impact in your work and for customers.
• Comfort with Ambiguity: You thrive in undefined environments where there is no playbook. You are comfortable building as you go, leading from the front, and taking an iterative approach to break down blockers. You find creative solutions with limited resources, navigate complexity with ease, and adapt quickly to new challenges across a fast-growing organization.
• Customer-first: Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies

Nice to Haves:

• Experience building custom GPTs or internal AI agents to assist B2B sales teams with real-time product knowledge transfer & enablement, and with AI-driven audio/video creation tools to rapidly produce sales enablement content
• Experience with Salesforce, SQL, and/or Looker
• Previous restaurant industry experience

 

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.