Integrated Marketing Manager

About Semgrep

Semgrep, the leader in code security for builders, empowers invention without friction. Teams catch, flag, and fix real issues before they ship, powered by security that learns as they build. Semgrep secures code as it’s written and provides guardrails that pave the road for developers to move fast and stay secure. Built for builders and trusted by security, Semgrep lives where developers work, delivering fixes without breaking flow, and giving security teams visibility, control, and confidence. Semgrep gets smarter as you build, with AI that learns your context to cut false positives and prioritize reachable vulnerabilities, validated by 95% of security reviewers across 6M+ findings. Semgrep makes zero false positives a reality with AppSec teams triaging 80% fewer false positives across Code and Supply Chain, dramatically shrinking the backlog.

Founded in San Francisco and backed by Menlo Ventures, Felicis Ventures, Lightspeed Venture Partners, Redpoint Ventures, and Sequoia Capital, Semgrep is recognized by Gartner in Application Security Testing and is trusted by leading organizations, including Vanta, Lyft, and Dropbox. Learn more at semgrep.dev.

About the role

We’re seeking a strategic and results-driven Integrated Marketing Manager (IMM) to own and orchestrate the end-to-end go-to-market (GTM) strategy for our key campaigns. Acting as the CMO of campaigns, you’ll integrate business objectives with operational excellence to deliver impactful, cohesive, and measurable marketing initiatives.

This role is central to our success in driving alignment across teams, ensuring resources are allocated effectively, and delivering campaigns that resonate with target audiences and achieve revenue goals. You’ll bring the ability to think holistically about marketing processes from concept to execution, and drive innovation in how we plan, execute, and evaluate campaigns.

Location expectations:

• Our expectation is that this role will be hybrid - requiring 2-3 days a week in our San Francisco office.

What you'll do

Strategy & Planning:

• Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans.

• Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes.

• Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively.

• Support ABM strategy in partnership with sales and cross-functional marketing teams, layering account-based programs on top of core campaigns where applicable.

Cross-Functional Leadership:

• Lead cross-functional teams to align on campaign priorities, timelines, and deliverables.

• Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing.

• Collaborate with product marketing, product, and sales teams to ensure campaign messaging is consistent, goal-oriented, and aligned with target markets, personas, and use cases that reflect company priorities.

Campaign Execution & Management:

• Translate strategic plans into data-driven campaigns with clear KPIs and outcomes.

• Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling.

• Continuously refine campaigns using real-time insights and analytics to enhance effectiveness

Measurement & Optimization:

• Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts.

• Establish dashboards and reporting frameworks to share performance metrics and ROI with key stakeholders.

• Implement continuous improvement processes to elevate campaign impact and efficiency.

Operational Excellence:

• Build and manage scalable processes for campaign planning, resource allocation, and project management.

• Ensure marketing programs align with corporate priorities and integrate across teams and regions.

• Balance creativity with operational rigor, ensuring campaigns are both innovative and executable.

You are ideal for this role if you have

Experience:

• 4+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy.

• Experience working with SaaS, B2B tech, or high-growth environments.

Skills:

• Strong understanding of closed-loop marketing processes from ideation to analysis.

• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.

• Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives.

• Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).

Attributes:

• Strategic thinker who excels at driving alignment and collaboration across teams.

• Analytical mindset with a passion for leveraging data to inform decisions and optimize campaigns.

• Exceptional communicator, able to distill complex ideas into actionable plans.

• A self-starter who thrives in a fast-paced, high-growth environment.

Nice To Haves

• Experience driving enterprise demand for a freemium SaaS, bottoms-up, or open source business.

Compensation

Based in CA, the estimated starting annual salary range for this position is $122,000 to $152,500 USD. The actual base salary will be determined based on a number of factors, which may include job-related skills, relevant experience, qualifications, location, internal equity, and market data. In addition to base salary, total compensation may include equity, variable compensation, and benefits. We view equity as a meaningful part of our compensation philosophy and a way for employees to share in the long-term value they help create.

Compensation ranges are reviewed regularly and may be adjusted as the role, individual performance, or market conditions evolve.

What we offer (FTE only)

Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles.

We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire. Benefits offerings vary by location to reflect local requirements and norms. For more detailed, location-specific information, please visit Semgrep Benefits.

Who we are

We bring together people from a wide range of backgrounds and disciplines—from physics and philosophy to formal methods research and full-fledged corporations. We’re new parents and new grads, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both.

Semgrep is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what’s vitally important to you — your family, your religion, your politics. We value what you love in this world — your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you’re exceptional in your role, believe in Semgrep’s mission, and treat Semgrep’s values as your own, you belong here.

Please Note: For US-based roles open to remote work, we are currently able to hire employees in the following states only: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nebraska, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Virginia, Washington, and Wisconsin.