We're looking for an accomplished consumer marketing media leader to join Meta’s global media team. This person will be responsible for leading the teams that are planning, executing, and optimizing integrated media campaigns that grow Meta's brands and products worldwide. You'll define the media and communications strategies — including channel selection and market coverage — to build brand preference, shift sentiment, and drive demand for Meta's products and services in markets around the world.
The ideal candidate possesses sharp strategic, operational and creative instincts across brand and performance media honed at the world's best brands, experience delivering business outcomes via media investment, expertise demonstrating short- and long-term media effectiveness, an informed understanding of the value of various channels and a history of supporting and inspiring a team to do the best work of their careers. They are an innovator who can advise and oversee execution, effectively collaborate with cross-functional leadership, and establish operational excellence to maximize impact across the team.
Responsibilities
- Lead the global media team for Meta, including strategy, planning and execution.
- Lead media strategy for all Meta brands.
- Partner with marketing leadership across the Meta family of brands.
- Partner across creative, analytics, brand, partnerships and influencer teams to design the most impactful media presence.
- Drive performance and efficacy across individual and collective media channels.
- Leverage insights to influence media business strategies, and inform tactical planning, execution and optimization.
- Create a results-driven mindset throughout the team and instill a high level sense of accountability to achieve marketing and business goals.
- Define your team's metrics for success and hold them accountable to those results.
- Design team structure, agency ecosystem and overall operational approach to design and deliver media.
- Steward your team's development, impact and career growth while modeling inclusive behaviors as a cross-functional leader and people manager.
- Drive capability growth for the media discipline at scale globally.
- Build productive relationships with agencies and media vendors.
Minimum Qualifications
- 15+ years of global media experience within consumer marketing/advertising organizations
- 10+ years of experience with team leadership, people management, cross-functional team leadership, leadership, or management
- Experience leading media strategy across a variety of channels and audiences (Digital, TV, OOH, Print, Partnerships, etc.)
- Demonstrated experience leading in a complex, cross-functional organization across a portfolio of brands
- Experience designing media programs with rigorous measurement and optimization approaches
- Proven success influencing, building trust, communicating and engaging with executives internally and externally
- Knowledge of industry trends and innovation in media, tracking, analytics and research
- Knowledge of consumer and relevant media trends Experience working in-house at a consumer company
- Experience building AI tools and workflows within media or marketing
- Demonstrably balanced as a creative, analytical and operational thinker
- Repeated experience executing in a self-starter, fast-paced and changing environment
- Experience interfacing with and overseeing agencies and media vendors
- Experience working beyond media, designing overall consumer marketing and business success