We are looking for a seasoned campaign professional with deep roots in state and local politics who can translate a national campaign vision into tailored, market-specific plans that win — and who thrives in a matrixed environment where success depends on rallying internal cross-functional partners around a shared mission. The ideal candidate has run or managed local and statewide campaigns, built coalitions at the local level, and knows how to drive alignment across diverse stakeholders both inside and outside an organization.
As a State Campaign Manager on Meta's Public Affairs team, you will play a critical role in driving one of the company's most strategic initiatives: building public understanding and support for AI at the state and local level. You'll be embedded in an incredibly strong team tackling some of the most important challenges the company faces — and your work will directly shape the campaign's success.
In this role, you will quarterback the development and execution of state and local campaign strategy for Meta's AI advocacy efforts, ensuring our message resonates with key audiences — from state legislators and local officials to community stakeholders and grassroots organizations. Equally important, you will serve as the connective tissue across Meta's internal campaign functions — communications, marketing, policy, research, and legal teams to ensure the company's resources are aligned behind your state-level campaign plans.
Responsibilities
- Serve as the single-threaded owner for state and local AI campaign execution, defining the vision and strategy for your designated market(s) and driving cross-functional alignment on the ground.
- Act as the primary quarterback across Meta's communications, marketing, policy, legal, research, and product teams to ensure seamless campaign execution at the state and local level — synthesizing inputs, driving alignment, and maintaining a unified campaign narrative.
- Build and maintain strong internal relationships across functions, ensuring that campaign strategies are translated into coordinated state-level action and that cross-functional team insights flow back to inform planning.
- Develop and execute localized campaign plans — including earned media, paid media, grassroots/grass-roots engagement, and legislative outreach — that advance Meta's AI narrative and priorities at the state and local level.
- Act as a practical, hands-on campaign leader who can translate strategy into actionable state-level tactics with clear milestones and accountability.
- Monitor state legislative and regulatory developments related to AI and technology policy, and adapt campaign strategy in real time to address emerging issues.
- Deploy campaign resources effectively across paid, earned, and grassroots channels to maximize impact in priority states and localities.
- Convene and lead regular cross-functional syncs to ensure all internal teams are operating from the same playbook, flag dependencies, and drive accountability across workstreams.
- Build repeatable best practices for state-level campaign execution and cross-functional coordination that can scale across multiple markets.
Minimum Qualifications
- 8+ years of experience in political campaigns, public affairs, or government relations, with a strong emphasis on statewide and local campaign management
- Demonstrated experience managing or serving in a senior role on at least one statewide campaign (gubernatorial, senatorial, ballot initiative, or statewide issue advocacy)
- Proven track record running field operations, coalition-building, or voter/public engagement programs at the state or local level
- Experience coordinating across multiple internal functions or departments (e.g., comms, policy, legal, marketing) to deliver integrated campaign outcomes
- Experience working with or influencing state legislatures, governors' offices, or local government bodies
- Ability to manage multiple cross-functional workstreams simultaneously with a campaign-speed mindset
- Comfortable interacting with and influencing senior leadership, elected officials, and diverse community stakeholders Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Direct experience managing a statewide political campaign (candidate or issue-based) as campaign manager, political director, or field director
- Proven success operating in a large, matrixed organization where campaign outcomes depend on coordinating across teams you don't directly manage — rallying internal partners through influence, clarity, and shared purpose
- Experience running state or local issue advocacy campaigns, ideally in technology, innovation, or economic development
- Track record of building effective grassroots and grasstops coalitions in multiple states or regions
- Familiarity with the AI policy landscape and the ability to communicate complex technology topics in accessible, locally relevant terms
- Exceptional leadership skills with a willingness to take initiative, be scrappy, and operate with a high degree of autonomy and judgment
- Sound strategic instincts combined with hands-on execution — you're as comfortable building a state-level plan as you are leading an internal cross-functional alignment meeting
- Experience communicating complex policy positions into concise, credible messages for state and local audiences, media, and government officials
- Broad understanding of the political, economic, and public opinion dynamics that shape state-level policy and decision-making
- Courage and conviction to challenge and defend ideas, and the adaptability to shift strategy as conditions on the ground evolve