Senior Brand Marketing Manager, Brand Programming, Brand Studio

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design, and storytelling, our team creates a wide range of work that drives love for the Google brand. To achieve that, we’re a multidisciplinary team of marketers, social and insights specialists, creatives, producers, and strategy and operations experts who work together to create exceptional marketing. This role is part of our brand marketing discipline.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $171,000-$248,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Define and execute integrated storytelling strategies for Google's key brand content programs, aligning with overall brand objectives and key results (OKRs).
• Drive the briefing process across owned channels, ensuring creative concepts align with brand positioning and business objectives, while driving innovation in storytelling.
• Provide strategic leadership to cross-functional marketing and creative partners. Influence senior stakeholders and foster a collaborative, high-performing environment while managing agency relationships.
• Leverage consumer behavior data and insights to optimize content strategy, creative prioritization, and campaign performance, communicating impact to executive audiences.
• Oversee integrated marketing activations, executing innovative go-to-market strategies for communication planning, paid media, and budget allocation to drive user engagement.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience working on various marketing channels (social, digital, OOH, experiential, etc.).
• Experience managing cross-functional or cross-team projects, including experience influencing team members and senior executives.

Preferred qualifications:

• Experience developing go-to-market strategies and interpreting consumer behavior data to optimize global integrated campaigns and always-on social content.
• Experience working closely with in-house and agency creative teams, clearly defining problems and crafting actionable briefs.
• Deep understanding of Google’s brand and how to connect with Gen Z audiences across all channels.
• Ability to navigate complex organizational structures and build strong relationships with stakeholders at all levels.
• Excellent presentation skills with the ability to drive internal alignment using data, insights, and emotional arcs.
• Exceptional leadership and communication skills.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.