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Job Description

Associate Director, Access Marketing Support Program Strategy and Experience

About the role:

The Associate Director, Access Marketing Support Program Strategy and Experience, offers a unique opportunity to shape the product support experience for an important launch and Takeda’s first commercial footprint in Dermatology. As a key member of the Dermatology brand team, you will design and drive initiatives that encourage seamless orchestration across Takeda’s support ecosystem, while maintaining integration with brand identity and omnichannel communications. Success in this role will demand both forward-looking experiential thinking and executional rigor as Takeda prepares to meet patient needs in plaque psoriasis, a highly managed and competitive therapeutic area.

This position will report into the Director, Head of Access Marketing.

How you will contribute:

Communications Strategy and Business Planning:

• Lead promotional strategy and resource development for Takeda’s patient support program (PSP)in dermatology, helping educate and engage with patients and their care teams across the access journey

• Lead experience design and touchpoint mapping to encourage consistent, high-quality engagement across Takeda’s broader support ecosystem to help mitigate access barriers

• Manage creative agency to develop, approve through promotional review, and help deploy PSP promotional resources and omnichannel communications plan, including enrollment forms, letters IVR scripts, brochures, websites, emails and SMS push communications

• Set objectives, delegate tasks, and ensure operational success, with reviews by senior management

• Influence organizational goals and policies through strategic marketing initiatives

• Represent brand priorities and PSP strategy in planning discussions with internal and external partners, including hub, specialty pharmacy and trade partners

• Independently develop and communicate proposals for service level core requirements and enhancement opportunities in routine and moderately complex situations with minimal guidance

• Demonstrate strong leadership and communication skills with a high level of influence and trust

• Manage product planning, development, and budgeting activities for tactical responsibilities Demonstrate excellent interpersonal skills, including coachability, receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators

Support Program Readiness and Integration:

• Partner effectively with Patient Services, Market Access, Specialty Pharmacy and other stakeholders to ensure alignment with business objectives and Access Marketing priorities

• Shape business rules, partner requirements and mock launch activities to integrate diverse internal and partner capabilities within a cohesive ecosystem that meets patient needs in PsO

• Lead measurement plan to benchmark, measure and track performance against marketing goals across the end-to-end access experience

Community Engagement:

• Lead access marketing engagement with external advisory groups and partner organizations that represent the needs of PsO patients and caregivers

• Influence organizational goals and maintain frequent communication with peers and customers

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree

• 8+ years of commercial biopharmaceutical experience, including demonstrated expertise in both brand marketing and patient access

• 2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or patient services within the biopharmaceutical industry

• Direct experience working with US drug channel stakeholders, such as specialty pharmacies, name-patient hubs, digital pharmacies and integrated delivery networks

• Experience leading strategic initiatives with enterprise-level visibility and impact

• Experience independently leading marketing campaigns through the promotional review process, including resources designed for digital distribution

• Experience working directly with manufacturer product support programs in specialty categories

• Fully independent in influencing others, capable of applying advanced techniques in complex situations and leading strategic initiatives

• Independently applies marketing and patient service concepts in routine situations, with a comprehensive understanding of its principles and minimal guidance

• Must have strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk.

• Ability to collaborate and work effectively with cross-functional teams, with a proven ability to influence without authority.

• Must have organizational, analytical, problem-solving, and strategic thinking skills and the ability to manage multiple projects simultaneously.

• Must have excellent oral and written communication skills, learning agility, financial management, and budgeting capabilities.

• Willingness to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Weekend travel may be required; up to 15%.

Preferred:

• Advanced degree in business administration, pharmacy, nursing or health administration

• Experience in the Psoriasis (PsO) therapeutic market

• New product launch experience

• Direct responsibilities managing performance for hub and/or channel partners

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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