Marketing Workflow Transformation Leader

Marketing Workflow Transformation Leader

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

The Marketing Workflow Transformation Leader is a strategic leader responsible for re-engineering the "operating system" of the Global Marketing and Communications organization. This role isn't about managing projects; it’s about designing the future of work. You will lead a high-performing team to eliminate operational friction, architect end-to-end process automation, and integrate AI-driven solutions to accelerate speed-to-market.

Key Responsibilities

• Strategic Process Architecture: Conduct a comprehensive audit of the global marketing lifecycle. Design and implement a "frictionless" workflow that connects strategy, creative production, and execution.
• Adobe Workfront Ecosystem Ownership: Act as the Executive Architect for the Workfront platform. Transform it from a task-tracking tool into a centralized "Command Center" that provides real-time visibility into global capacity, spend, and output.
• AI & Automation Roadmap: Identify high-volume, repetitive tasks (e.g., creative versioning, routing, compliance checks) and deploy AI/ML or RPA solutions to automate them, returning thousands of "innovation hours" back to the creative and strategy teams.
• Change Management & Adoption: Lead the cultural shift toward a "digital-first" workflow. You will be responsible for global training, advocacy, and ensuring 100% adoption of the modernized operating model.
• Performance Engineering: Define and track metrics for operational excellence, such as Speed to Market, Resource Utilization, and Process Efficiency Ratios.

Required Expertise & Qualifications

• Marketing Operations Pedigree: 8–10+ years in Marketing Operations, Agency Operations, or Business Transformation roles within a global enterprise.
• Adobe Workfront Mastery: Deep, "under-the-hood" expertise in Adobe Workfront (including Workfront Fusion). You should understand how to architect complex blueprints and integrations.
• Process Design Frameworks: Certification or expert-level experience in Lean, Six Sigma, or Agile Marketing methodologies.
• AI Literacy: Practical experience implementing AI tools (Generative AI for content, AI for resource prediction) within a marketing workflow.
• Executive Presence: The ability to translate complex technical workflows into business value for the CMO and other C-suite stakeholders.

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Manager_2

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 153,500 - 310,500 in California // 135,000 - 310,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

Recruitment Fraud Alert

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All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.