CONTRACT - Search Engine Optimization (SEO) & Discoverability Analyst

Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System^™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario^™, Donkey Kong^™, The Legend of Zelda^™, Metroid^™, Animal Crossing^™, Pikmin^™ and Splatoon^™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.Based in Redmond, Wash.,

Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

SUMMARY:
This role is part of the Digital Marketing department at Nintendo of America (NOA) and will provide operational support for Nintendo.com discoverability initiatives, including website search, product visibility, and SEO-related activities. This is a 6-month temporary contract.

DESCRIPTION OF DUTIES

• Analyzes core metrics performance data and make recommendations through written reports and PowerPoint presentations to key stakeholders.
• In partnership with Discoverability team, identifies SEO opportunities and provides impactful solutions with the goal of increasing overall organic visits to Nintendo’s web presence in the search engines.
• Monitors branded/unbranded keyword rankings and creates keyword strategies based on current data trends.
• Collaborates with various Marketing teams to discover new and innovative SEO tactics to implement.
• Conducts in depth analysis of key competitor SEO performance.
• Documents current SEO strategies and tactics into knowledge base.

SUMMARY OF REQUIREMENTS

• 2-3 years of direct SEO experience.
• Understanding of enterprise SEO and its current/future trends.
• Knowledge of keyword research, on-page optimization, technical SEO, content marketing, and link building as they apply to ecommerce websites.
• Background working with websites that have a global footprint and familiarity international SEO strategies.
• Experience with industry tools (Screaming Frog, Google Search Console, Ahrefs, Schema.org).
• Experience using analytics to tell a story (Google Analytics).
• Knowledge of mobile vs. desktop SEO strategies.
• Undergraduate degree in a related field, or equivalent experience.
• Experience with on-site or internal site search tools such as Algolia preferred

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.