Director, Partnerships

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We are seeking a Director, Partnerships to lead the development, execution, and optimization of WHOOP's strategic partnerships ecosystem. This individual will be responsible for identifying and securing high-impact partnerships that drive member acquisition, brand awareness, product innovation, and long-term business growth.

The ideal candidate combines strong commercial instincts with exceptional relationship-building skills and a proven ability to navigate complex cross-functional organizations. This role will work closely with leaders across Marketing, Product, Finance, Analytics, Legal, and Membership Services to bring partnerships from concept through execution and measurement.

RESPONSIBILITIES:

• Develop and execute WHOOP's partnerships strategy, identifying opportunities that accelerate growth, expand distribution, strengthen brand equity, and create unique member value.

• Build and manage a robust pipeline of strategic partnership opportunities across financial services, airlines, hotels, luxury memberships, and other relevant categories.

• Negotiate deal terms with potential partners across commercial, marketing/media, and product deliverables. Partner with Legal to redline and execute contracts. 

• Write creative briefs and collaborate with the Brand team to deliver marketing assets. 

• Drive cross-functional execution of partnership launches and campaigns across PR, Social, and Lifecycle Marketing.

• Partner closely with Product and Engineering teams to support integrations, in-app experiences, affiliate programs, and member acquisition initiatives.

• Establish KPIs and measurement frameworks to evaluate partnership performance across acquisition, engagement, retention, revenue, and brand impact.

• Partner with Analytics and Finance to develop and optimize partnership LTV/CAC models and investment strategies.

• Work with Membership Services to define and communicate customer support requirements for partnership programs.

• Present partnership performance, strategic recommendations, and growth opportunities to executive leadership.

QUALIFICATIONS:

• 10+ years of experience in strategic partnerships, business development, marketing, media, or related commercial functions.

• Proven track record of sourcing, negotiating, and managing high-value partnerships that drive measurable business outcomes.

• Strong commercial acumen with experience building business cases, financial models, and growth strategies.

• Experience managing executive-level stakeholder relationships, both internally and externally.

• Ability to balance strategic thinking with operational execution in a fast-paced environment.

• Data-driven decision maker with strong analytical and problem-solving capabilities.

• Exceptional communication, negotiation, and relationship management skills.

• Thrives in ambiguity and demonstrates an ownership mindset.

• Passion for health, fitness, technology, and consumer products preferred.

• Willingness to travel up to 10%.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. 

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $155,000 - $195,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. 

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.