Associate Director US Oncology Marketing — GI Cancer HCP Strategy & Execution Lead

Job Description

The Associate Director, US Oncology Marketing — GI Cancer HCP Strategy & Execution Lead is a high-visibility, high-impact commercial leader responsible for shaping and executing growth-driving initiatives across the GI cancers portfolio. This role will refine and accelerate the marketing strategy to capture new opportunities in an intensely competitive and rapidly evolving treatment landscape.

You will combine strategic rigor with flawless execution: building clear plans, operationalizing them across cross-functional partners, and driving measurable outcomes. Success requires exceptional stakeholder management, the ability to influence at all levels, and the judgement to balance bold thinking with compliance and scientific integrity.

The ideal candidate brings strong leadership presence, relentless drive, and a collaborative mindset grounded in humility. You are equally comfortable leading teams and working independently, you hold yourself to high standards, and you continuously seek to elevate your impact and skills.

This role is a pivotal commercial development opportunity: you will lead priority initiatives at scale, gain broad exposure across global and cross-functional stakeholders, and be prepared to step into expanded commercial leadership roles in the future.

Responsibilities include, but are not limited to:

• Own and refine the HCP GI strategy (upper and lower) across customer segments to maximize commercial performance of the GI portfolio and align field and non-field tactics to drive business priorities.

• Translate customer segmentation insights into targeted personal and non-personal promotional plans that positively impact the business.

• Lead cross-functional workstreams to monitor business performance, diagnose growth opportunities, and execute data-driven plans in partnership with digital analytics, competitive intelligence, and market research.

• Serve as a decisive project lead: define clear goals and success metrics, prioritize initiatives, manage complex timelines and resources, proactively identify and mitigate risks, and escalate issues to preserve momentum and deliverables.

• Direct the end-to-end development and execution of HCP promotional materials — including digital channels and omnichannel tactics — ensuring scientific accuracy, regulatory compliance, and commercial effectiveness.

• Establish and report on clear KPIs to measure promotional effectiveness, market share movement, and commercial ROI; iterate plans based on results and changing market dynamics.

• Manage and hold team accountable for timely delivery, creative excellence, budget discipline, and measurable impact.

• Collaborate closely with market access team to identify payer trends, translating those insights into tactical adjustments and strategic recommendations for the GI Cancers business.

• Partner with Global Marketing, Precision Medicine, DHH, Finance, Forecasting and other stakeholders to monitor the evolving treatment landscape, inform scenario planning, and support counter-competitive strategy development when appropriate.

• Lead GI scientific strategy and embed scientific insights into HCP strategy, congress', assets, and training. Coordinate with Medical Affairs, CI, and Publications to translate post-congress insights for commercial execution.

• Manage the GI Cancers and Melanoma budget

Required Experience and Skills:

• Bachelor's degree

• Minimum of 5 years of pharmaceutical/ biotech experience.

• Minimum of 3 years of brand marketing experience.

• Proven self-starter with a hands-on, results-driven approach: proactively identifies opportunities, removes barriers, and delivers outcomes with minimal supervision.

• High emotional intelligence and collaborative leadership: adept at leading cross-functional teams, mentoring colleagues, and adapting style—knowing when to lead, coach, or support to maximize team performance.

• Strong program and project management capability: track record of managing multiple concurrent initiatives, setting priorities, meeting deadlines, and consistently delivering high-quality results on time and within scope.

• Strategic thinker with operational discipline: translates long-term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.

• Comfortable operating in high-visibility environments: performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilience.

• Exceptional communicator and active listener: persuasive presenter with polished written and verbal communication skills tailored to diverse audiences, from field teams to senior leadership.

• Rapid learner with the ability to simplify complexity: quickly assimilates technical or scientific information and distills it into clear, actionable messages.

• Strong analytical orientation: uses data and market insights to drive decisions; demonstrated success competing in high-intensity pharmaceutical/biotech markets.

• Influential collaborator and negotiator: builds strong internal and external relationships, navigates stakeholder dynamics, and secures alignment and commitment across functions.

Preferred Experience and Skills:

• Advanced degree (Masters Business Administration/MBA)

• Previous experience as an HCP marketing lead or scientific strategy lead or Product Owner.

• Oncology experience.

• US Market experience in Marketing/Commercial roles.

• Developing brand strategy and implementation.

• Agile frameworks expertise.

Position location: Upper Gwynedd, PA (hybrid) OR Remote

Required Skills:

Adaptability, Brand Strategy, Customer-Focused, Market Access, Marketing Strategies, Market Research, Oncology Marketing, Project Leadership, Strategic Thinking, Strategy Development

Required Skills:

Adaptability, Brand Strategy, Customer-Focused, Market Access, Marketing, Marketing Strategies, Market Research, Oncology Marketing, Project Leadership, Strategic Thinking, Strategy Development

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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The salary range for this role is

$156,900.00 - $247,000.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

05/29/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.