CRM Practice Lead

Job Overview:

The Senior Product Manager, Sales will sit within Global Infrastructure & Operations (GIO) and will be responsible for shaping, prioritizing, and driving the enterprise product roadmap for sales processes and technologies. This role will focus on enabling effective, scalable, and consistent sales execution through platforms and capabilities such as CRM, Sales Enablement, account planning, opportunity management, pipeline management, forecasting, sales content, reporting, and related commercial technologies.

In this role, you will work closely with business counterparts across Sales, Commercial Operations, Marketing, Finance, Regional Business Units, and other enterprise functions to understand strategic priorities, operational pain points, and user needs. You will translate business requirements into product capabilities, partner with technology delivery teams to execute the roadmap, and ensure solutions deliver measurable business value.

This role requires a strong combination of product management discipline, business process understanding, stakeholder leadership, and technology delivery experience. The Senior Product Manager, Sales will act as the bridge between business strategy and technical execution, ensuring that GIO delivers sales technology solutions that are scalable, secure, reliable, adopted by users, and aligned to enterprise priorities.

Principal Accountabilities:

• Own the product vision, roadmap, and lifecycle management for enterprise sales processes and technologies, including CRM, Sales Enablement, and related commercial platforms.

• Partner closely with business counterparts to understand commercial strategy, sales operating models, process needs, and technology priorities.

• Translate business objectives and user needs into clear product priorities, capabilities, requirements, user stories, and measurable outcomes.

• Serve as the primary liaison between business stakeholders and GIO technology delivery teams, ensuring alignment on priorities, scope, delivery approach, and expected value.

• Define and maintain a prioritized product backlog, balancing business value, user experience, technical feasibility, security, compliance, operational supportability, and enterprise architecture standards.

• Lead discovery and intake activities with sales leaders, commercial operations, regional stakeholders, and end users to identify opportunities to improve sales productivity, process consistency, data quality, and platform adoption.

• Drive alignment across global and regional stakeholders on standard sales processes, while appropriately assessing regional or business-unit-specific requirements.

• Partner with Architecture, Security, Data, Integration, Infrastructure, Operations, and Support teams within GIO to ensure solutions are scalable, resilient, secure, compliant, and operationally sustainable.

• Collaborate with Sales Operations, Commercial Excellence, and business process owners to define business rules, process standards, KPIs, reporting needs, and governance models.

• Oversee product enhancements from concept through launch, including requirements definition, prioritization, solution review, testing support, release planning, change management, and post release adoption tracking.

• Establish and manage governance for changes to CRM, Sales Enablement, and related sales technologies, including intake, prioritization, impact assessment, release planning, stakeholder communication, and escalation management.

• Monitor product performance, adoption, user satisfaction, data quality, and business impact, using insights to continuously improve the product roadmap.

• Lead cross-functional forums and working groups to resolve competing priorities, manage dependencies, make trade-off decisions, and maintain delivery momentum.

• Partner with training, communications, and change management teams to support effective deployment and adoption of new capabilities.

• Maintain awareness of vendor roadmaps, industry trends, and emerging capabilities in CRM, Sales Enablement, automation, analytics, AI-enabled sales productivity, and commercial technology.

• Serve as an escalation point for product-related issues, process gaps, and stakeholder concerns, ensuring timely resolution and clear communication.

Our Ideal Candidate Will Have:

• 8+ years of experience in product management, business technology, commercial operations, sales operations, CRM, enterprise platforms, or transformation roles.

• Proven experience owning or significantly shaping the roadmap for CRM, Sales Enablement, sales operations, commercial platforms, or related enterprise technologies.

• Strong understanding of end-to-end sales processes, including lead management, account planning, opportunity management, pipeline management, forecasting, sales collaboration, reporting, and downstream handoffs.

• Experience working closely with business counterparts and senior stakeholders to translate business strategy into product capabilities and measurable outcomes.

• Demonstrated ability to balance global process standardization with regional, market, or business unit-specific needs.

• Strong product management capabilities, including product vision, roadmap development, backlog management, user story definition, prioritization, release planning, stakeholder governance, and value measurement.

• Ability to lead through influence across business, technology, operations, data, security, architecture, support, and vendor teams.

• Experience with enterprise CRM platforms such as Salesforce, Microsoft Dynamics, Veeva, or

comparable commercial technology platforms.

• Knowledge of Sales Enablement platforms, content management, guided selling, sales automation, analytics, or AI-enabled sales productivity tools is a plus.

• Strong analytical skills with the ability to use adoption metrics, process KPIs, user feedback, and business outcomes to guide product decisions.

• Excellent communication, facilitation, and stakeholder management skills, with the ability to engage both executive audiences and detailed delivery teams.

• Experience operating within a Global Infrastructure & Operations, enterprise IT, shared services, or platform delivery organization is preferred.

• Knowledge of Healthcare, Life Sciences, or professional services organizations is a plus.

• Familiarity with Agile delivery methods, product operating models, enterprise architecture

governance, and operational support models.

• Product management, Agile, or project/program certifications are a plus, such as CSPO, SAFe

POPM, Pragmatic Institute, PMP, or equivalent.

• Experience working in global roles with sensitivity to regional needs, cultural differences, and time zones.

• Fluency in English required; additional languages preferred.

• Willingness to travel periodically for stakeholder workshops, planning sessions, and major product or program launches.

Key Success Measures:

• Clear alignment between business priorities and the sales technology product roadmap.

• Improved adoption and effective use of CRM, Sales Enablement, and related sales platforms.

• Increased sales productivity, process efficiency, and user satisfaction.

• Improved data quality, pipeline visibility, forecasting accuracy, and reporting reliability.

• Timely delivery of high-value product enhancements aligned to enterprise priorities.

• Strong stakeholder satisfaction across business counterparts, GIO teams, and regional users.

• Scalable, secure, resilient, and supportable technology solutions delivered in alignment with GIO standards.

• Measurable business value from investments in sales processes and technologies.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

The potential base pay range for this role, when annualized, is $114,400.00 - $319,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.