Principal Channel GTM Manager - Creative Professionals

The Opportunity

Creative Cloud enables designers, marketers, filmmakers, and creative professionals globally. Our channel partners are essential to delivering this value to more customers broadly. In the role of Principal GTM Manager for Creative Pros, you will manage the go-to-market approach and initiatives for our channel resellers and distributors to accelerate growth!

We're looking for a highly driven, strategically sharp, and execution-focused leader who thrives at the intersection of data, creativity, and cross-functional influence. You are equally comfortable presenting to senior leadership and in the weeds building a GTM plan from scratch. You think holistically, sweat the details, and improve the standard on everything you do.

This is a high-visibility, high-impact position you'll hold genuine responsibility for results!

What you'll do:

• Define and create the annual Creative Cloud channel GTM strategy for channel, aligned to revenue and product strategy goals.
• Create quarterly GTM plans and essential product launch strategies with coordination of cross functional teams, lead our weekly RTB sessions
• Identify new growth opportunities within the partner ecosystem and build executable plans to capture them.
• Develop and optimize channel-specific offers and promotions to drive upsell, expansion, and retention through indirect motions.
• Collaborate with marketing on MDF initiatives, co-marketing playbooks, and sales enablement toolkits.
• Coordinate training programs with the Partner Enablement team to ensure partners can confidently communicate value proposition.
• Collaborate with Partner Ops team to launch and iterate on new partner-facing initiatives.
• Develop a deep understanding of end-to-end partner-led customer experiences for Creative Cloud and identify key friction points and opportunities.
• Establish a structured feedback loop with Sales teams and channel partners and represent the voice of the channel in product roadmap discussions
• Translate data and insights into compelling, actionable recommendations for senior leadership.

How you'll succeed:

Required Qualifications

• 5+ years of experience in channel GTM, partner marketing, or channel sales roles within a software, SaaS, or technology company.
• Demonstrated success developing and accomplishing indirect channel strategies.
• Background working across multi-channel B2B acquisition and partner-assisted customer journeys.
• Proven ability to influence cross-functional teams and senior collaborators without direct authority.
• Outstanding written and verbal communication skills.
• Self-motivated, proactive, and comfortable navigating ambiguity and competing priorities in a fast-paced environment.

Preferred Qualifications

• Experience with creative, build, or efficiency software GTM.

• Knowledge of Adobe's partner ecosystem or comparable ecosystems.
• Experience with subscription and volume licensing models in an indirect channel context.
• Global experience and cultural awareness.
• Track record of bringing creative, out-of-the-box thinking to solve complex GTM problems.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $180,300 - $261,150


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.