Product Manager, Local Services Ads

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Google Local Services Ads, or GLS, helps consumers find and connect with trusted local professionals (from plumbers, HVAC technicians, contractors, lawyers etc.) with confidence. Powered heavily by a dense presence of small and medium-sized businesses (SMBs), GLS represents a critical pillar for Google and a vital growth engine for the broader Ads ecosystem. We do this through a combination of deep ad-tech infrastructure with intuitive user experiences, ensuring that a user's need for local service is fulfilled seamlessly.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $163,000-$237,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Develop, advocate, and execute the product goals, strategy, and comprehensive roadmaps product requirement document (PRDs) for your areas of ownership within local services ads (LSA).
• Drive full-stack product ownership across the LSA advertiser experience, including bidding, auction, and ad-serving infrastructure to power continued business growth.
• Leverage advanced AI tools to push product boundaries and continuously optimize the consumer and advertiser user experience.
• Partner deeply with Engineering, UX, Research, go-to-market (GTM), Sales, and Marketing teams throughout the entire lifecycle—from initial ideation to successful global launch and adoption.
• Define, monitor, and analyze key success metrics to measure product performance, guiding future iterations and effectively communicating results to leadership and stakeholders.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in product management or related technical role.
  
• 2 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
• Experience working within an advertising technology ecosystem (e.g., ad serving, bidding systems, auction dynamics, conversion tracking, targeting, or ad formats).

Preferred qualifications:

• Master's degree in a technology or business related field.
  
• 3 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
  
• 3 years of experience in a role preparing and delivering technical presentations to senior leadership.
  
• 2 years of experience in software development or engineering.
  
• 2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
  
• 1 year of experience in technical leadership.