Insights Manager, Subscriptions, Connected TV, YouTube Marketing

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

YouTube’s Subscriptions Marketing teams are shaping the future of premium digital entertainment. We bring to life YouTube's most exciting paid offerings, including YouTube Music and Premium, YouTube TV, YouTube Primetime Channels, and NFL Sunday Ticket. Our team strives to deeply understand the evolving needs and desires of consumers, unlock new growth opportunities, and ensure we are delivering unparalleled value for our paid members.

As a Connected TV Subscriptions Insights Manager, you will play a pivotal role shaping the future of YouTube’s product and services. You will help the Connected TV YouTube business uncover the motivations, behaviors, and unmet needs of both our members and prospects across the range of our subscriptions products (e.g., YouTube TV, NFL Sunday Ticket, YouTube Primetime Channels, etc.). Your insights will directly influence how we acquire, engage, and retain subscribers across our portfolio. Come help us unlock the future of Connected TV entertainment for millions of people.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.
• Execute a range of research projects including personas, positioning, messaging, pricing, feature prioritization, creative testing, and ad hoc analysis. Be a go-to quantitative expert that understands core economic principles around pricing, consumer elasticity, and heuristics.
• Use multiple datasets, such as member surveys, syndicated data, social data, and primary research, to tell a full story about user needs and brand services.
• Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies.
• Develop business-relevant conclusions and communicate narratives effectively to executive stakeholders (e.g., Director/VP level), capturing regional and local nuances.

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects, including client side insights within the marketing industry.
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations for executive audiences.
• Experience managing research and measurement agencies.
• Experience executing multi-country quantitative and qualitative research projects from start to finish.

Preferred qualifications:

• Experience with global consumer research within the paid media subscription, SVOD, sports, and entertainment categories.
• Experience executing pricing research, foundational studies, and analyzing bundling effects on willingness-to-pay.
• Knowledge of research design and methods (e.g., In-Depth Interviews (IDIs), focus groups, surveys, statistical analyses) and when to apply them.
• Ability to link insights to business strategy, presenting complex pricing analysis simply in executive level communications.
• Ability to proactive, selective, and flexible approach to operating in a fast-paced, constantly evolving, and collaborative environment.
• Ability to act as an owner, analyzing data and building slides separately rather than waiting for vendor support.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.