At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
As a Sr. Principal Application Engineer, you will be responsible for pre-sales technical campaigns to help sell EDA tools used to design printed circuit boards. The successful candidate will work closely with sales in supporting technical campaigns by creating and conducting product presentations and demonstrations, and some customer training and deployment work. This is a customer‑facing presales role for a technical professional who enjoys building long‑term relationships, influencing technical decisions, and helping customers succeed with complex PCB design challenges.
What you'll do:
- Serve as a trusted technical advisor to key customers, building strong, long‑term relationships
- Lead enterprise presales engagements, including technical discovery, solution positioning, technical presentations and product demonstrations, and customer enablement through evaluation and adoption
- Provide high-touch support, education, and technical consultation
- Partner closely with Sales to influence design wins, expansions, and technology adoption
- Collaborate with R&D and Product teams to champion customer needs and influence the product roadmap
- Stay current on…
- Emerging PCB design and manufacturing technologies
- Cadence product advancements
- Competitive solutions, and what differentiates Cadence
- Share knowledge with other application engineers and contribute to team-wide technical expertise
What Success Looks Like:
- Stakeholders view you as a go‑to technical resource and reliable advocate within their organizations
- You plan and execute customer engagements involving the Allegro X platform in close partnership with the account team
- You demonstrate a positive impact on customer acquisition, satisfaction, retention, and expansion
Required Qualifications:
- Bachelor's or Master’s degree in Computer/Electrical Engineering or equivalent work experience
- 10+ years of experience in PCB design, layout, or relevant adjacencies
- Solid understanding of schematic capture and PCB design workflows
- Excellent English-language written and verbal communication skills
- Ability to present and clearly articulate technical concepts to diverse audiences
Preferred Qualifications:
- Knowledge of, or direct experience in the EDA industry
- Strong background in one or more of:
- PCB layout or manufacturing
- Signal Integrity, Power Integrity, and high-speed design
- Electromagnetics or RF, as related to PCB design
- Hands-on experience with Cadence Allegro platform tools (Allegro PCB Editor, System Capture, Design Entry HDL)
- Strong professional network within local engineering communities
What you'll gain:
- Exposure to advanced hardware technologies, including high-speed, high-density, and emerging manufacturing techniques, often before broad market adoption
- Deep hands-on experience with Cadence's Allegro X platform, including early exposure to innovations
- Ongoing professional growth through:
- Direct collaboration with R&D and Product teams
- Learning from experienced counterparts across North America and the globe
- Formal training and learning opportunities
- Growth in technical depth, customer influence, and business impact
- Cadence is consistently recognized as one of the world's best workplaces by Fortune magazine and Great Place to Work
Additional job details:
- Travel requirement: up to 25%
- Work from home position based in the mid-west
Join a team that influences the design of next-generation electronics while supporting the most advanced engineering teams in the world.
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