at Biogen
Location
Cambridge, MA
Compensation
$164k–$226k USD
Posted
3 days ago
Market range · company + function + seniority
p25 · target · p75 · n=56
Posted $226k · in the market band
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About This Role
You will join the North American Business Operations & Insights (BIO) team within Omnichannel Excellence as a critical partner to Biogen’s US marketing teams. In this role, you will lead the planning, design, and implementation of Omnichannel and Digital engagement for an assigned inline brand/ Therapeutic Area (TA), serving as the Experience Architect responsible for orchestrating personalized, insight‑driven customer journeys for both HCPs and Patients.
As part of Biogen’s Omnichannel Transformation, you will leverage an AI‑powered next‑best‑action Decision Engine to dynamically determine optimal channel mix, content, cadence, and engagement strategies. You will design seamless, connected, and always‑on experiences that anticipate customer needs and deliver value across every touchpoint.
This position reports to the Senior Director, US Omnichannel Engagement and works closely with Brand, Media, Operations, Capabilities, IT, and Analytics teams to bring next‑generation omnichannel engagement to life. You will operate at the intersection of Brand strategy, digital capability, and AI‑enabled execution, always thinking Digital‑ and AI‑first.
This role is a digitally fluent strategist and trusted Brand partner who understands Brand context, market access dynamics, and customer behavior—and can translate that understanding into measurable commercial impact.
What You’ll Do
Omnichannel Strategy & Experience Architecture
Brand Partnership & Leadership
End‑to‑End Campaign Ownership
Digital Operations & Capability Adoption
Analytics, Performance & Continuous Improvement
Digital Fluency, Innovation & AI
Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.
Qualifications
Required Skills
Education
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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