Senior Ad Measurement Lead

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered. 
 
Roku is seeking an Sr. Ad Measurement Lead to join our growing Ad Measurement team. You will play an integral role in building ad measurement and research strategy with a focus on the Enterprise, Political, Advocacy & Government (PAG) and Independent verticals. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.  

Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills and invent new solutions to address business needs. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. You will be expected to build complete, end-to-end process for new solutions, from scoping to repeatability. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners.  

The ideal candidate combines deep expertise in ad measurement methodologies with the ability to translate complex data insights into actionable recommendations, and brings strong client management skills to every engagement. A passion for the political and advocacy landscape is a plus. You will play a key role in developing a proactive learning agenda to elevate clients' measurement strategy and representing Roku's measurement capabilities at client presentations. An AI-first mindset is essential for success in this role. Candidates must demonstrate proficiency in using AI tools and agents to drive efficiency and scale across measurement workflows – from campaign analysis and insight generation to process automation. 

For New York Only - The estimated annual salary for this position is between $129,700-175,200 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. 
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. 

What you'll be doing

• Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes. 
• Cultivate strategic relationships with the agency analytics team. 
• Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally. 
• Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers.   
• Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges.  
• Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams.   
• Continuously challenge and improve our array of existing measurement solutions. 
• Provide guidance and mentorship to junior teammates through knowledge sharing and training. 

We're excited if you have

• 5-8 years' experience in campaign analytics, attribution, measurement, or research. Media experience (TV, video, digital) is preferred. 
• Experience in designing conversion studies leveraging client 1P data, including familiarity with pixel-based attribution, CAPI and MMP integration, is preferred. 
• Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc is preferred.  
• Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.  
• Experience in leveraging AI for analysis, productivity and workflow automation.  
• Ability to run analyses utilizing SQL, Excel, Tableau or similar tools. 
• Ability to work with ambiguous data to create insights that reflect strong business judgment. 
• Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences. 
• Present comfortably to senior level clients independently.  
• Ability to collaborate with cross-functional teams and build close relationships within and across teams. 
• Ability to work independently with agility and prioritize effectively with a strong sense of urgency. 
• Experience working in the measurement space for major political advertisers, including pulling political insights, developing thought leadership and executing campaign measurement is preferred. 

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