Associate Manager, B2B Demand Generation
at DoorDash
Location
San Francisco, CA; New York, NY; Los Angeles, CA; Seattle, WA; Chicago, IL; Austin, TX; Boston, MA
Compensation
$109k–$160k USD
Type
full time
Posted
3 months ago
Remote
Yes
Market range · company + function + seniority
$160k—$210k—$235k
p25 · target · p75 · n=15
Posted $160k · in the market band
Posting health
Aging · 65- ·Open 97 days
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Job description
About the Team
- B2B Growth Marketing supports Merchant Acquisition ("Mx"), Commerce Platform, DoorDash for Business (“DDfB”), and various New Vertical categories (“NV”), with paid media being a key driving force to the business’ growing successes.
- We are a small, but mighty team that is truly building the plane together as we fly it.
- Our diverse team of marketers are highly-driven, performance-focused, super collaborative, and value having fun together just as much as our campaign results.
About the Role
DoorDash’s B2B Growth Marketing team is seeking a data-driven Performance Marketer to accelerate DoorDash for Business (DDfB) growth through a sales-led motion. In this role, you’ll own the strategy and hands-on execution of full-funnel programs that generate high-quality leads and pipeline for Sales—blending demand generation fundamentals (ICP, lead lifecycle, pipeline influence) with performance marketing rigor.
You will build, launch, and optimize campaigns across LinkedIn Ads, Paid Search, and content syndication, while helping evolve our ABM/ICP-targeted strategy to reach priority accounts and decision-makers. You’ll partner closely with Sales, SDR leadership, Lifecycle/CRM, Product Marketing, Creative, and Analytics to improve lead quality, conversion rates, and investment efficiency.
You’re excited about this opportunity because you will…
- Own DDfB sales-led demand gen performance across LinkedIn, Paid Search, ABM motions, and content syndication to drive MQLs, SQLs, pipeline, and revenue impact.
- Plan and execute LinkedIn + Search campaigns hands-on, including audience/keyword strategy, campaign structure, bidding, budget allocation, and always-on optimization.
- Develop and scale ABM/ICP-targeted programs, including account tiering support, matched audience strategies, segment-specific messaging, and coordinated plays with Sales/SDRs.
- Manage and optimize content syndication programs, including vendor/channel selection, lead quality monitoring, conversion improvements, and performance-based budget shifts.
- Own full-funnel testing strategy: creative/copy iteration, landing page experimentation, audience segmentation, retargeting, and channel mix tests to improve CVR and reduce CPL/CAC.
- Build tight Sales feedback loops: diagnose lead quality, improve handoffs and SLAs, and translate qualitative feedback into targeting, messaging, and funnel improvements.
- Drive measurement and reporting by defining KPI frameworks and creating performance readouts (e.g., MQL, SQL, CW, CPL, CAC/CPA, ROAS, Payback) with clear insights and actions.
- Partner cross-functionally with Brand/Creative and Product Marketing to develop assets and messaging tailored to each segment and campaign objective.
We’re excited about you because…
- You have 4–6+ years of hands-on experience in B2B demand generation and/or performance marketing, ideally in a sales-led environment.
- You have proven expertise executing and optimizing campaigns in LinkedIn Ads and Paid Search; you know how to troubleshoot performance and scale winners.
- You’ve supported ABM/ICP-targeted marketing (or closely adjacent segmentation motions) and understand how to align campaigns to sales priorities and account strategy.
- You have experience running content syndication programs and can manage vendors, lead quality, and performance optimizations with a clear KPI lens.
- You are fluent in performance metrics and reporting, including MQL, SQL, CW, CPL, CAC/CPA, ROAS, LTV, Payback, and can turn performance data into clear next steps.
- You are relentlessly resourceful, highly execution-oriented, and thrive in fast-paced environments with evolving priorities.
- You’re a strong cross-functional partner and communicator who can build trust with Sales and create compelling narratives from performance data.
- You have experience with tools like Demandbase/6sense, CRM/automation platforms (HubSpot/Marketo/Pardot), experimentation frameworks, and conversion rate optimization.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$108,800—$160,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.