Sr. Digital Strategist - AI Adoption

Senior Adoption Digital Strategist – AI Transformation (L4)

Location: New York City
Employment Type: Full-Time

About the Role

Adobe Customer Solutions is seeking a Senior Adoption Digital Strategist (L4) with deep expertise in AI transformation and Operating Models to lead organizational readiness, and sustained value realization for enterprise customers.

This role focuses on ensuring AI-powered capabilities are successfully embedded into how organizations operate, make decisions, and deliver value. The Senior Adoption Digital Strategist partners closely with executive stakeholders, delivery teams, and cross-functional customer groups to align people, process, and technology in support of large-scale AI-enabled transformation initiatives.

The ideal candidate brings a strong consulting mindset, hands-on change leadership experience, and a practical understanding of how AI impacts operating models, decision-making, workflows, and workforce capabilities.

What You’ll Do

Lead AI Adoption & Change Strategy

• Design and execute comprehensive op models and change strategies using Prosci ADKAR, aligned to AI-enabled transformation initiatives based on AI Human Hybrid Operating Models 
• Conduct stakeholder analysis, change impact assessments, and organizational readiness diagnostics related to AI adoption for Op models
• Translate AI strategy and vision into actionable adoption plans across roles, workflows, governance, and decision rights leading to bespoke Op models

Enable AI Transformation

• Lead adoption initiatives focused on the introduction of AI-driven capabilities such as AI agents, Agentic AI automation, personalization, intelligent insights, and decision support
• Support customers in integrating AI into existing business and marketing workflows in responsible, scalable ways
• Apply adoption strategies in the context of Adobe AI-powered solutions, including Adobe Experience Platform, Adobe Journey Optimizer, and Firefly

Drive Organizational Readiness

• Assess current-state and future-state operating models impacted by AI adoption and be focused on process flow diagrams
• Identify role changes, skill shifts, and capability gaps required to enable AI-driven ways of working
• Partner with solution and delivery teams to ensure adoption considerations are embedded throughout AI program design and execution

Engage and Influence Executives

• Lead executive workshops, visioning sessions, and alignment discussions focused on AI strategy, adoption, and risk
• Serve as a trusted advisor to senior leaders across Marketing, Digital, IT, Data, and Operations
• Communicate AI adoption progress, risks, and outcomes through clear, executive-ready storytelling

Measure Adoption & Value

• Define and track adoption KPIs tied to AI usage, behavior change, and business outcomes
• Use qualitative and quantitative feedback to refine adoption strategies and accelerate AI uptake
• Support customers in realizing and sustaining measurable value from AI investments

Support Sustained Adoption

• Design reinforcement strategies to ensure long-term AI adoption post go-live
• Partner with Adobe Digital Learning Services to align training to AI-enabled workflows and evolving roles
• Mentor strategists and contribute to delivery excellence across AI-focused engagements

What You Bring

Required Qualifications

• 6+ years of experience in change management, Op model/Org Design, digital transformation roles within management consulting utilization based experience.
• Active Prosci ADKAR certification
• Proven experience supporting or leading AI transformation initiatives, including workflow change, role evolution, or capability enablement
• Strong familiarity with AI-powered platforms and solutions, ideally within marketing, customer experience, or enterprise contexts
• Exceptional executive communication and presentation skills, including the ability to create executive-ready PowerPoint narratives
• Strong strategic, analytical, and problem-solving skills
• Bachelor’s degree required; Master’s degree preferred
• Willingness to travel to client sites as needed

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $131,600 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $169,400 - $245,300
In New York, the pay range for this position is $169,400 - $245,300


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.