Senior Product Analyst, Fraud

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the role

Fraud is at the heart of what Persona does — and this role sits right at the center of it. As a Senior Fraud Product Analyst, you'll own high-impact analytics work that directly shapes how we detect, understand, and combat fraud across our platform, while also stepping into a leadership role managing a growing team of fraud analysts. This is a rare opportunity to combine deep technical craft with people management, and to build something that matters — at a company where fraud-fighting is core to the mission, not an afterthought.

What you'll do at Persona

• Lead end-to-end fraud analytics investigations, audits, and data tests from scoping to execution to delivering insights that drive product and customer decisions

• Build and maintain fraud health metrics to track the efficacy of Persona's fraud-fighting capabilities over time

• Translate quantitative and qualitative fraud findings into clear, actionable recommendations for Engineering, Product, and Customer-facing teams

• Research emerging fraud trends and techniques to develop deep, current expertise in the identity verification space

• Manage, mentor, and develop a team of 6–9 fraud analysts, setting them up for growth while maintaining high standards for analytical rigor

• Partner with Product to feed fraud insights back into the roadmap, helping prioritize the right improvements to our detection and prevention capabilities

• Serve as the main escalation point for fraud-related questions from internal teams and, where relevant, customers

What you'll bring to Persona

• 7+ years of experience in fraud, risk, or product analytics, with a strong technical foundation (SQL fluency is a must; comfort with data at scale is key)

• People management experience, or a clear and demonstrated trajectory toward it — you’re someone who gets energized by developing others, not just doing the work yourself

• The ability to go deep on IC analytical work while simultaneously building toward a management role — you’re comfortable doing both and see them as complementary, not competing

• Strong communication skills — you can distill complex fraud findings into clear narratives for technical and non-technical audiences alike

• A sharp eye for patterns and anomalies, and the critical thinking to know when something is worth digging into

• An innate interest in the Persona side of things — you like to understand how our product works and what problems we solve for our customers.

Benefits and Perks

For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.

For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more.

As part of our interview process, all candidates will be asked to verify their identity with Persona. This step is used solely to confirm that candidates are who they say they are, and will have no impact on hiring decisions.