The Google Workspace Marketing team promotes Google’s dynamic suite of productivity and collaboration tools to businesses and organizations demonstrating how Google Workspace can improve workplace efficiency, communication, and teamwork through integrated cloud-based solutions.
Workspace is the world's most popular productivity suite, supporting billions of users in apps such as Gmail, Documents, Sheets, Drive, Meet and Chat. It's also a critical AI surface for Google, with deep Gemini integration across the app portfolio and the powerful AI-native tools like NotebookLM.
The Workspace Product Marketing team partners closely with product marketing, sales and demand generation teams to ensure that product capabilities are translated into a powerful and differentiated business value proposition, which comes to life across our web and social properties, in sales assets, and at major Google and third-party events.
sf;As a Product Marketing Manager for Google Workspace focused on the Business Decision Maker (BDM) audience, you will be responsible for positioning, messaging and GTM execution for the Workspace portfolio of apps, which includes Gmail, Google Documents, Google Meet, and so on. You will act as a key partner to Product Management, Sales, and Demand Generation teams, working with product marketing colleagues to translate app- and platform-level capabilities into effective portfolio sales messaging, and partner with other teams across Google, such as Gemini Enterprise, to support critical joint sales motions. You will manage complex product launches from start to finish and ensure our solutions are positioned effectively against the competition.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about
benefits at Google.
Responsibilities
- Identify trends to inform strategy, owning the Workspace marketing calendar, and driving content strategy and execution for major events like Cloud Next and Google Input/Output.
- Drive enterprise positioning by developing high-impact narratives, leading the creation of external-facing content, and translating technical capabilities into business value for decision-makers.
- Serve as strategic link between product and sales by translating technical roadmaps and customer needs into high-impact sales enablement tools, joint value propositions, and cross-functional partnerships, driving co-selling success.
- Drive demand and industry recognition by supporting lead-generation campaigns, collaborating with global teams to localize marketing initiatives, and providing strategic support for analyst briefings.
- Navigate cross-functional dynamics to build consensus on launch tactics and creative assets, managing budgets/vendors effectively to ensure Return on Investment (ROI).
Minimum qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a technical field (Computer Science/Engineering) or equivalent practical experience.
- 6 years of experience in Product Marketing, Corporate Marketing, or Product Management, with a focus in SaaS, productivity solutions and AI.
- Experience managing end-to-end go-To-market (GTM) strategy and execution, including full-cycle products or feature launches targeting Business Decision Makers (BDMs).
- Experience leading cross-functional projects with executive-level stakeholders.
Preferred qualifications:
- Experience in B2B software-as-a-service (SaaS)/productivity solutions, with an understanding of the engaged landscape.
- Understanding how AI is transforming the productivity space and solving business problems.
- Ability to translate complex product roadmaps into clear business value and mentor sales teams in shifting from feature-based to outcome-based selling models.
- Track record of successful narrative architecture, with the ability to align stakeholder groups and resolve narrative conflicts, ensuring a consistent and high-impact voice across all channels.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
San Francisco, CA, USA; Austin, TX, USA; New York, NY, USA; Sunnyvale, CA, USA.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.