Manager, Customer CRM- Allergan Aesthetics- Irvine, CA

We're seeking a Manager, Customer CRM to drive the execution and optimization of strategic, data-driven email campaigns and lifecycle marketing programs for our HCPs. Reporting directly to the Senior Manager, Customer CRM, you'll play a critical role at the intersection of brand marketing, data insights, and customer experience—driving meaningful engagement and measurable business impact for healthcare provider audiences.

The ideal candidate brings strong email marketing expertise, proven ability to manage complex projects and agency relationships, and the ability to influence and collaborate across brand teams and internal stakeholders. You will oversee the development and delivery of best-in-class email campaigns while advancing audience strategy, lifecycle marketing optimization, and channel excellence.

IN THIS ROLE, YOU WILL:

• Own the planning, strategy, and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives, translating senior leadership direction into actionable campaign strategies
• Manage agency relationships and creative partners, overseeing asset development, quality standards, timelines, and budget accountability
• Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager
• Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements
• Establish and champion email marketing best practices across campaigns, including segmentation, personalization, A/B testing, deliverability standards, and channel optimization
• Oversee complex project workflows, timelines, resource allocation, and cross-functional coordination to ensure on-time, on-brand execution
• Establish and maintain campaign documentation, performance tracking systems, and reporting cadences
• Develop testing frameworks and drive continuous improvement initiatives across the HCP email channel
• Serve as a subject matter expert on email marketing strategy, providing guidance to brand marketing teams
• Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives
• Drive refinement of processes, tools, and workflows to improve efficiency and execution quality

YOU BRING:

• 3-7+ years of experience in email marketing, CRM marketing, or related digital marketing discipline
• Experience managing external agency partners and overseeing project delivery
• Experience in pharmaceutical, healthcare, or other highly regulated industries preferred
• Demonstrated expertise with marketing automation platforms (SalesForce Marketing Cloud, HubSpot, or similar tools)
• Strong analytical skills with proven ability to use data for decision-making and strategy development
• Proven track record of optimizing campaigns and improving performance metrics
• Deep knowledge of email marketing best practices: segmentation, personalization, A/B testing, deliverability, and compliance
• Excellent project management, communication, and stakeholder management skills
• Strong ability to manage competing priorities and multiple simultaneous campaigns
• Ability to influence cross-functional partners and drive alignment on strategy
• Bachelor's degree in Marketing, Communications, Business, or related field required
• Salesforce Marketing Cloud (SFMC) experience a plus

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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