at Biogen
Location
Cambridge, MA
Compensation
$171k–$236k USD
Posted
5 days ago
About This Role
The Associate Director, Lupus Market Access Strategy is accountable for shaping and executing the US payer, provider, and reimbursement access strategy for Lupus. This role owns the translation of brand ambition into actionable access strategy and payer-facing marketing execution, ensuring that pricing, evidence, reimbursement, and channel tactics collectively enable optimal patient access.
The Associate Director serves as a strategic and operational leader, shaping access direction while also driving the development, approval, and deployment of payer, pricing, and reimbursement initiatives across commercial and government channels.
What You Will Do
Drive market access launch strategy as well as development and execution of payer, pricing, and reimbursement marketing initiatives
Ensure alignment and coordination of market access launch strategies across both commercial and government payers with US Brand/commercial partners
Liaise with Global Value & Access / HEOR teams and US commercial teams to build the payer value narrative, pricing strategy and access messaging tailored to various stakeholders, including government and private payers, health plans, GPOs and PBMs
Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs
Develop and deliver appropriate pre- and post-launch payer and channel resources (e.g., Disease State education, PIE, Economic Considerations, BIM, PVP and pull-through resources)
Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing materials
Manage our vendor agencies of record to ensure fulfillment and execution of strategies, projects, and tactics within budget
Lead the annual brand planning process for the market access team
Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, Medical, Advocacy, Global and U.S. Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately
Who You Are
You are a strategic thinker who loves working collaboratively across the business to design and execute solutions to complex business challenges. You are a confident communicator who can craft a strong story and deliver it in a compelling way. You are a strong executor that can deliver on commitments with timeliness and high quality. You are adept at influencing without direct authority.
Required Skills
BA, BS or equivalent required, MBA preferred
7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for pricing strategy, scenario modeling and launch strategy
Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution, and overall access for specialty medicines (commercial, Medicare Part D, FFS/Managed Medicaid, and VA/DoD)
Experience in developing tools, tactics and messaging applicable to US payer markets and customers
Strong sense of professionalism, accountability, and urgency for defined areas of responsibility
Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
Experience managing multiple demands and priorities on time and under business constraints
Preferred Skills
Previous immunology or lupus market access experience
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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