Specialist, Marketplace Engagement - Ads Marketing

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Manager, Ad Client Engagement based in New York.

The Opportunity 

The Specialist, Marketplace Engagement - Ads Marketing will support the day-to-day execution of client hospitality and marketplace engagement initiatives that build brand perception and awareness among our advertising partners. This is a hands-on, execution-focused role: you will closely manage guest lists and client data, own the process for hospitality ticket allotment and distribution, and support the cross-functional teams bringing our events and experiences to life.

You'll partner closely with Ad Sales, Brand Partnerships, Communications, and Events, helping bring a creative brief to life as a seamless, well-run activation on larger initiatives, and taking the lead yourself on select moments, from concept through execution. It's a role with real variety and if you're energized by both the hands-on execution and the chance to make moments your own, there's a lot of room to grow here.

Moreover, this person influences hospitality initiatives, such as events and personalized communications, that deepen client engagement and showcase the company’s commitment to nurturing long-term partnerships. As a result, the marketing team becomes more adept at building a loyal client/partner base, increasing client lifetime value, and ultimately driving business growth.

| Core Responsibilities: 

• B2B Industry Event Support: Support execution of the client engagement plan during key beats throughout the year, helping land our value proposition and deliver a high-quality, seamless client hospitality experience. This includes owning the process for hospitality ticket allotment and distribution, closely managing guest list data, coordinating client comms, managing specific client logistics, and addressing client needs before, during, and after events.

• Concept Development: Support the Manager and internal/external cross-functional teams in bringing client experience concepts to life — themed events, unique dining experiences, cultural moments, key B2B industry events — by taking a creative brief and helping execute it. Opportunity to take the lead on select moments developing and executing the concept independently.

• Client Relationship Support: Support Ad Sales and Brand Partnerships in maintaining client/partner relationships by ensuring CRM data hygiene and helping measure client engagement across events and select scaled channels.

• Feedback & Improvement: Help gather and organize client feedback post-events to support assessment of hospitality initiative effectiveness, surfacing input that informs data-driven adjustments to future experiences.

• Data Analysis & Reporting: Compile and organize client engagement and event participation data to support the team's insights and strategies for optimizing client lists and improving event outcomes.

Qualifications:

• 5-7 years of experience in B2B marketing, events or marketing communications, with a strong focus on client engagement and marketing activations.

• Experience in client relationship management, with a focus on enhancing client hospitality and ensuring a positive experience during key business interactions.

• Proficiency with CRM tools, with a track record of maintaining accurate, well-organized client data.

• Excellent communication and interpersonal skills, with the ability to engage and build rapport with clients across various touchpoints.

• Comfortable operating in fast-paced environments and able to pivot quickly as priorities shift.

• Detail-oriented and organized, with a track record of effectively managing client data and implementing processes to optimize client interactions and data integrity.

• Experience collaborating with cross-functional teams to execute client hospitality efforts that support broader marketing objectives and drive client satisfaction.

• Analytical skills to organize and assess CRM data and client feedback, surfacing trends and takeaways that help the team enhance client engagement.

• A 'no task is too small' mindset and willingness to be hands-on with the details that

• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).

 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $161,000.00 - $245,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.