Manager, Upstream Marketing - Total Joints

What you will do

• Advise on the organization’s major competitors

• Anticipate and understand the types of competition that may arise in the future

• Monitor market activity, penetration, and competitive wins or losses

• Identify new customer groups and tailor marketing strategies to meet current and prospective needs

• Build relationships with key opinion leaders and establish connections with emerging thought leaders

• Analyze unmet needs to identify product and service opportunities; summarize qualitative and quantitative research and draw actionable conclusions

• Translate customer input into unmet needs and evaluate key assumptions and variables in market research conclusions

• Identify market trends and proactively adjust strategies based on the healthcare environment

• Raise coworkers’ awareness of industry standards, practices, and guidelines

• Manage and lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders

• Collaborate cross-functionally to support the NPDP process

• Lead execution strategy for the defined portfolio

• Communicate long-term portfolio strategy to key stakeholders to drive organizational alignment

• Partner with R&D to anticipate future needs and required strategic assets

• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analyses to support clinical claims

• Align customer acquisition and retention strategies with broader portfolio strategy

• Align segment strategy with overall business strategy

• Define category strategies based on the business lifecycle stage

• Guide teams in targeting customers based on total market potential and opportunity

• Continuously monitor and communicate market trends and recommend strategic actions

• Establish benchmarks and document key assumptions when developing forecasts

• Lead the development and integration of product lifecycle management (PLCM) plans

• Manage pricing strategies and ensure alignment with business unit goals

• Monitor effectiveness of marketing channels and campaigns

• Define key criteria for evaluating business performance

• Contribute to establishing company and industry best practices for performance analysis

What you need

Required

• Bachelor’s degree

• 8+ years of work experience

• 4+ years of experience in the medical device industry (sales, marketing, business development, or R&D preferred)

Preferred

• MBA preferred

• Clinical experience in an operating room environment

• Experience with Big Picture Framework is a plus

• Experience with pre-commercialization planning

• 2+ years of people management experience

• Excellent presentation and interpersonal communication skills

• Strong analytical and problem-solving abilities

• Ability to manage multiple projects while meeting established timelines

• Ability to influence without formal authority

• Ability to work within complex interdivisional procedures and policies

• Proficiency in Microsoft Office (Excel, Word, PowerPoint)