At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Engagement Marketing Operations team at Lyft controls a majority of the communication with our active 30MM riders and 1.4MM drivers. As a senior operations leader on this team, you will serve as the bridge between marketing and engineering, driving end-to-end campaign execution, shaping platform strategy, and building the systems that power personalized communication at scale. This role sits at the forefront of how Lyft communicates with its customers, piloting AI-driven personalization, influencing the communication product roadmap, and helping define how Lyft connects with millions of riders and drivers across new channels and global markets.
Responsibilities:
- Campaign Execution & Communications Development
- Drive end-to-end execution of owned channel communications, creating dynamic and engaging experiences across email, SMS, push, and in-app using Lyft’s internal communications platform.
- Demonstrate working proficiency in HTML/CSS for email, including the ability to architect dynamic templates and debug complex markup; a foundational understanding is required at minimum.
- Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content.
- AI Tools, Automations, Strategy & Adoption
- Actively apply AI tools and workflows to improve campaign execution, team efficiency, and personalization at scale, serving as a resource for the team in adopting and implementing AI-driven approaches.
- Bring a forward-thinking, agentic AI mindset by identifying opportunities to automate recurring workflows, building reusable prompt systems and agent workflows, and growing the team’s AI fluency beyond awareness into day-to-day practice.
- Platform Expertise & Tooling Influence
- Bring expertise from enterprise-grade ESPs such as Braze, Salesforce Marketing Cloud, or Iterable to help identify platform gaps and shape internal tooling capabilities.
- Partner with the communications platform engineering team to surface actionable feedback from day-to-day campaign execution, helping shape platform tooling and capabilities that serve the broader marketing organization.
- Stakeholder Strategy & Channel Expertise
- Work with marketing stakeholders to understand campaign requirements, leveraging your expert knowledge to provide input on channel strategy, audience segmentation, and experimentation best practices.
- Compliance & Global Readiness
- Maintain working knowledge of global communication compliance regulations (including CAN-SPAM, GDPR, and CASL), understanding their implications across channels and regions as Lyft expands internationally.
- Mentorship & Team Development
- Serve as a technical resource and growth partner for junior team members — sharing expertise on campaign best practices, platform tooling, and implementation patterns.
- Cross-Functional Partnership
- Drive cross-functional alignment by developing strong relationships with engineering, data science, and marketing partners, ensuring cohesive execution of key initiatives.
- Process Improvement & Operational Scale
- Proactively identify and lead process improvement efforts, driving efficiency gains with clear stakeholder buy-in.
Experience:
- 5-7 years of digital marketing experience required, minimum 3 years in communications development and campaign formation; or equivalent demonstrated scope and impact.
- Familiarity with how email and communications are built at a systems level, with confidence navigating AI-generated code, dynamic templates, and automated pipelines.
- Strong working knowledge of AI tools and their application in marketing operations, with proven ability to implement AI-driven solutions and navigate complex internal systems and tooling environments.
- Understand audience segmentation and targeting. Proficiency in SQL required (e.g., WITH and JOIN functions).
- Demonstrated experience in prioritization, with a firm grasp of technical concepts to make trade-offs when making engineering requests.
- Knowledge of basic experimentation principles.
- Strong verbal and written communications, stakeholder management and project management skills.
- A blend of technical, creative and analytical skills with experience working with engineering, design, and data science.
- Demonstrated ability to lead cross-functional projects and drive alignment across multiple teams.
- Experience mentoring or coaching junior team members in a marketing or technical operations context.
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Seattle area is $117,760 - $147,200, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.