Director, Consumer Performance Marketing

at DoorDash

Location

San Francisco, CA; Los Angeles, CA; Seattle, WA; New York, NY; Chicago, IL

Compensation

$187k–$275k USD

Type

full time

Posted

3 months ago

Remote

Yes

Market range · company + function + seniority

$160k—$210k—$235k

p25 · target · p75 · n=15

Posted $275k · well above market

Posting health

Aging · 65

·Open 112 days

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Job description

About the Team

DoorDash’s Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. As customer expectations evolve and our channels scale, we are building a world-class performance marketing engine that blends advanced media buying, experimentation, data-driven segmentation, and personalized communication.

The Consumer Performance Marketing team owns one of the largest and most sophisticated growth portfolios in the company, deploying a nine-figure annual marketing budget across search, social, affiliate, app, direct mail, programmatic, retail media, and emerging channels to drive efficient growth at scale.

About the Role

As the Director of Consumer Performance Marketing, you will lead DoorDash’s largest performance portfolio, overseeing strategy, execution, optimization, investment allocation, and innovation across all consumer performance marketing channels. You will be responsible for delivering predictable, profitable, and sustainable growth while elevating DoorDash’s in-house marketing capabilities.

You will manage a high-performing team spanning channel experts, planners, operators, and analysts, and you will partner deeply with Product, Data Science, Analytics, Finance, MarTech, and Brand to advance our measurement systems, accelerate automation, and drive full-funnel impact.

You’re Excited About This Opportunity Because You Will:

Own the consumer performance marketing strategy end-to-end

Develop and drive the multi-channel strategy to acquire, activate, and retain consumers efficiently across search, social, affiliate, app, direct mail, and emerging channels.
Lead annual planning, quarterly re-forecasting, investment strategy, and scenario modeling for a nine-figure budget.

Lead and develop a high-performing organization

Manage and mentor senior managers and channel leaders, overseeing a team responsible for execution, optimization, and innovation across global consumer channels.
Build a culture of testing, operational rigor, and continuous improvement.
Indirectly manage & scale our remote media operations function and drive improvements to process, performance and automation.

Drive measurable and sustainable business outcomes

Own core growth KPIs including CAC efficiency, ROAS, LTV/CAC, incrementality, and retention contribution.
Partner with Analytics, Finance, and Data Science to improve forecasting accuracy, measurement frameworks, and attribution models.

Advance DoorDash’s in-house performance marketing engine through AI & automation

Partner with MarTech, Data Science, Product, and Engineering to define & execute AI and automation strategy, including automation, bidding tools, creative personalization, budget allocation systems, QA workflows, and performance dashboards.
Accelerate adoption of experimentation, ML-driven optimizations, and dynamic creative capabilities.
Deploy automation tools that raise operational efficiency, reduce manual workflows, and speed up experimentation cycles.

Champion channel innovation and portfolio diversification

Identify and invest in new platforms, channels, bidding strategies, and audience tactics that unlock incremental growth.
Evaluate emerging ad tech and partner opportunities to future-proof DoorDash’s media mix.

Work cross-functionally to influence strategy and execution

Partner closely with Product and Data Science on personalization, audience modeling, experimentation, and landing page performance.
Collaborate with the senior leadership across marketing & the business to align media investments with company priorities.

We’re Excited About You Because You Have:

10+ years of experience in performance marketing, with deep expertise managing large-scale budgets and driving measurable growth across major digital channels.
5+ years of leadership experience, including managing managers and scaling multi-disciplinary performance teams of 15+.
Demonstrated success overseeing large-scale budgets and optimizing for efficiency, incrementality, and long-term value.
Proven ability to shape strategy, influence executives, and drive transformation in high-growth environments.
Strong analytical and financial acumen with the ability to partner deeply with data and finance functions.
Experience building or scaling in-house media and operations capabilities, leveraging technology, automation, and measurement innovation.
Ability to balance big-picture strategy with operational depth—comfortable diving into channel performance, testing frameworks, and systems architecture.
Exceptional communication skills and cross-functional partnership capabilities.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$187,000—$275,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

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