Launch Strategy, Brand & Comms

Figma’s Marketing Communications (MarCom) team brings the brand to life across social, campaigns, PR, internal comms, content and community advocacy. We partner deeply with Product Marketing, Growth, and Creative to tell product and brand stories that inspire and connect our global audience. This role will be reporting into our Chief Communications Officer, to bring more cohesion and connective tissue to how we tell our story across channels and moments. It will help ensure every product and brand launch—no matter how big or small—feels intentional, integrated, and impactful.

You’ll drive alignment between our MarCom functions and Product Marketing, connecting brand strategy with launch execution. You’ll build scalable processes and playbooks, orchestrate major moments, and help ensure that Figma shows up consistently and creatively across the world. Figma’s product suite is expanding, our community is growing, and our moments are getting bigger. This is a chance to strengthen the connective tissue that makes those moments shine—and shape how one of the most beloved design brands shows up in the world. 

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Partner with Product Marketing and Marketing’s Communication, Content & Community leads to plan and orchestrate Figma’s biggest launches
• Build and evolve a repeatable launch framework that unites brand, comms, and social
• Drive consistency and clarity in storytelling across all channels
• Identify and fill gaps in launch readiness, resourcing, or narrative alignment
• Serve as the strategy connective tissue of the brand and awareness work we do for our launches —ensuring all touchpoints ladder up to a unified brand experience
• Track and synthesize learnings from major launches to improve speed, impact, and collaboration

We’d love to hear from you if you have:

• 10+ years of experience across marketing, communications, or operations
• Demonstrated ability to bring both structure and creativity to complex, multi-stakeholder initiatives
• Proven success collaborating cross-functionally and connecting insights across marketing, community, and creative functions
• Exceptional communication and influencing skills, with a track record of driving clarity and alignment across teams
• Experience balancing the art and science of launches—translating narrative strategy into coordinated execution

While it’s not required, it’s an added plus if you also have:

• Experience in social marketing
• Experience in consumer tech and fast-paced environments
• Skilled in creative production and operations