Senior Manager, Omnichannel Marketing & Strategic Partnership

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Juven® – to help get the nutrients they need to live their healthiest life.

Abbott Nutrition is seeking a dynamic, strategic leader to drive the next evolution of our omnichannel and shopper marketing capabilities. As Senior Manager, Omnichannel Marketing & Strategic Partnerships, you will architect and lead integrated, full-funnel marketing strategies that accelerate growth across retail and digital ecosystems.

This role sits at the intersection of brand, sales, retail media, and sales strategy, with a mandate to transform how Abbott engages consumers and shoppers across all touchpoints. You will play a critical role in shaping go-to-market strategies, influencing retailer partnerships, and delivering measurable business impact through data-driven marketing investments.

Key Responsibilities

Omnichannel Strategy & Growth

• Lead development and execution of fully integrated omnichannel strategies that drive conversion, increase shopper engagement, and deliver measurable sales and share growth across key retail partners

• Translate shopper, consumer, and retailer insights into actionable marketing plans that optimize the full purchase journey across online and offline channels

• Partner with Brand, Sales, and Sales Strategy teams to align omnichannel programs with enterprise growth priorities and retailer objectives

Retail Media & Performance Marketing

• Own and evolve Abbott Nutrition’s retail media strategy, including search, display, and biddable platforms (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing)

• Drive ROI-focused media investment decisions, establishing best-in-class measurement frameworks, attribution models, and performance KPIs

• Identify opportunities to improve media efficiency, conversion rates, and incremental lift, ensuring continuous optimization of investment

Strategic Partnerships & JBP Influence

• Develop and manage strategic partnerships with retailers and third-party platforms to enhance marketing capabilities and unlock co-investment opportunities

• Translate omnichannel and retail media strategies into a competitive advantage in Joint Business Planning (JBP) discussions

• Evaluate, select, and manage external partners and agencies to support innovation and execution excellence

Thought Leadership & Capability Building

• Serve as a subject matter expert and internal thought leader on omnichannel marketing, retail media, and shopper engagement trends

• Champion innovation by identifying and scaling emerging technologies, tools, and best practices across the organization

• Build enterprise-wide capability through standardized processes, tools, training, and knowledge sharing

Cross-Functional Leadership & Collaboration

• Partner closely with Brand, Sales, Insights, and Finance teams to align strategies and deliver integrated, data-driven business outcomes

• Lead agency relationships across planning, execution, and performance reporting, ensuring high-quality deliverables and accountability

• Deliver clear, actionable insights and recommendations through executive-ready communications and business reviews

Team Leadership & Development

• Lead and develop a team of Shopper Marketing and Field Commerce professionals, fostering a high-performance, collaborative culture

• Set clear priorities, performance expectations, and development plans to build future-ready marketing talent

• Inspire and influence cross-functional stakeholders to embrace new ways of working in a rapidly evolving retail landscape

Qualifications & Experience

• Bachelor’s degree required; MBA strongly preferred

• 10+ years of progressive marketing experience, with deep expertise in omnichannel, shopper marketing, and/or retail media within CPG, healthcare, or related industries

• Proven track record of driving measurable business results through integrated marketing strategies and retail media investments

• Demonstrated experience managing multimillion-dollar marketing budgets with strong financial and analytical acumen

• Deep knowledge of retail media ecosystems, platforms, and measurement methodologies

• Strong leadership capabilities with experience building and developing high-performing teams

• Exceptional communication skills with the ability to translate complex data into clear, actionable insights

• Highly collaborative, strategic thinker with a passion for innovation and continuous improvement

Apply Now

Learn more about our benefits that add real value to your life to help you live fully:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

     

The base pay for this position is

$129,300.00 – $258,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANPD Nutrition Products

        

LOCATION:

United States > Columbus : RP03

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 10 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf