Global Market Development Manager, qPCR Instruments and Workflows

Global Marketing Manager – qPCR Instruments and Workflows

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance! With dedicated managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world. 

Are you passionate about advancing genetic science and enabling researchers through innovative technologies? We are seeking a Global Marketing Manager to drive marketing strategy and execution for our qPCR instruments and associated workflows. This role will focus on developing and delivering integrated global marketing programs that increase awareness, educate customers on applications and workflows, and generate demand for our real-time PCR (qPCR) and digital PCR (dPCR) instrument portfolio. 

The successful candidate will combine technical expertise with strong marketing capabilities to translate customer needs into impactful, application-focused campaigns, while collaborating across a global, matrixed organization to achieve business objectives. This role supports the global qPCR business unit, regional marketing and commercial teams reporting to the Sr. Global Marketing Manager, qPCR/dPCR Instruments and Workflows. 

Location / Division Specific Information 

This role is part of the Global Market Development team supporting the qPCR Instruments and Workflows portfolio within the Genetic Sciences Division. The team is responsible for developing and executing global marketing strategies and programs that enable commercial success across regions and customer segments including research, academia, biopharma, biotechnology, and applied markets. 

This is a highly visible and collaborative global role, working closely with Product Management, Regional Marketing teams, and Commercial leaders to drive growth and customer adoption of qPCR instrument workflows. 

Location: Carlsbad, CA (minimum 4 days onsite) 
Relocation assistance is not provided for this position 

This Role Makes an Impact 

In this global marketing role, you will lead the development and execution of qPCR instrument and application-focused outbound marketing programs and globally scalable campaigns that educate customers on qPCR workflows and generate demand. You will play a key role in building a strong marketing funnel by driving marketing-qualified leads and marketing-attributed opportunities and revenue wins. 

You will coordinate closely with global and regional stakeholders to ensure that marketing programs are effectively localized and executed to support revenue objectives, while continuously optimizing performance through data-driven insights. 

Key Responsibilities 

• Support the development of global marketing development plans aligned to key qPCR business unit priorities (“big rocks”) and growth strategies focused on workflow capture 

• Execute tactical marketing programs for qPCR instruments and workflows that drive measurable pipeline growth and contribution, including leads, marketing-qualified opportunities (MQOs), and revenue 

• Develop and deploy multi-channel outbound campaigns (digital, email, web, social, webinars, events) to increase application awareness and workflow adoption 

• Partner with Product Management to ensure clear, differentiated value propositions and messaging are developed and consistently applied across campaigns 

• Support new product introductions (NPIs) through coordinated launch planning and execution of demand generation activities 

• Track, analyze, and report on campaign and funnel performance metrics; optimize programs to improve conversion, pipeline contribution, and ROI 

• Collaborate with internal teams (regional marketing, commercial, digital, eBusiness) and external partners (agencies, KOLs, customers) to develop and execute high-impact campaigns and content 

• Support customer engagement initiatives, including webinars, events, and application-focused programs that drive education and demand 

• Manage assigned marketing budget and optimize spend to maximize business impact 

Minimum Requirements 

• Bachelor’s degree in Biology, Molecular Biology, Genetics, or related life science field preferred; alternatively, a degree in Marketing, Business, or Communications with relevant industry experience  

• 5+ years of experience in marketing roles within biotechnology, life sciences, diagnostics, or related industries  

• Foundational understanding of qPCR technologies and workflows (instrumentation and assay experience preferred)  

• Demonstrated experience in developing and executing demand generation campaigns with measurable pipeline impact  

• Understanding of marketing funnels, lead generation, and conversion metrics  

• Strong collaboration skills with the ability to work effectively in cross-functional, global, matrixed environments  

• Excellent written and verbal communication skills  

• Strong project management skills with attention to detail and ability to manage multiple priorities  

• Analytical mindset with experience using data and metrics to drive decisions  

• Proficiency in Microsoft Office tools  

• Strong storytelling skills with the ability to translate technical workflows into customer-centric messaging  

• Willingness to travel up to ~25%  

Preferred Qualifications 

• Advanced degree (MS, PhD) or MBA  

• Experience supporting instrument-based portfolios or workflow/segment marketing especially for qPCR, dPCR, and/or nucleic acid sample prep 

• Familiarity with digital marketing tools, CRM systems, and marketing automation platforms