As the Partner Enablement Manager within the Reality Labs Partnerships team, you will play a pivotal role in shaping the future of Meta’s AI wearables business. Reporting directly to the Sales & Enablement Lead, you will be responsible for building commercial propositions and driving the channel enablement flywheel to support category growth across EssilorLuxottica (EL) channels.
In this role, you will lead the strategic development of channel acceleration investments, focusing on maximizing demo functionality, optimizing in-store experiences, and establishing robust learning agendas. You will partner closely with cross-functional teams, including data science, channel enablement, and product marketing, to extract actionable insights and refine our global retail, wholesale, and e-commerce strategies. Your work will directly impact our sales unit's goal in 2026 and establish a long-term category advantage for Meta AI Glasses.
Responsibilities
- Strategic Enablement & Commercial Propositions: Lead the development of commercial propositions and design channel acceleration investment levers that drive category growth and optimize conversion across EL channels
- Learning Agenda & Insights: Establish and manage a comprehensive learning agenda to build long-term category growth for both Meta first party and second party products. Partner with Data Science and "in-field research" teams to measure program effectiveness, capture actionable insights, and refine future channel strategies, inventory allocation, and product roadmaps
- Demo & Experience Optimization: Oversee the Demo Improvement Program, ensuring high functionality rates across all EL stores. Implement regular staff training and monthly performance audits to maximize customer engagement and sales conversion
- Training & Certification Programs: Implement an ongoing, certified learning program for EL retail sales staff. Shift the focus to prioritize product AI capabilities, ensuring a high percentage of staff complete certification each quarter to drive product authority
- Audit & Evaluation Systems: Establish a robust system to audit and evaluate the effectiveness of initiatives deployed in EL channels. Implement a mystery shopping program in priority markets and develop KPI benchmarks for key growth levers such as labor, in-store visibility, and drive-to-store campaigns
- Cross-Functional Leadership: Act as a central point of coordination, partnering with Meta cross-functional teams (including Sales Planning & Operations, Product Marketing, and Channel Enablement) to support the development and execution of key programs, ensuring transparency, accountability, and unified messaging
Minimum Qualifications
- 10+ years of experience in channel sales and enablement, retail operations, or a related field within the consumer electronics or eyewear industry
- Proven track record of operating at an individual contributor level, driving large-scale, cross-functional programs and strategic initiatives with significant business impact
- Deep expertise in developing and executing retail enablement strategies, including commercial propositions, demo programs, field training, and visual merchandising
- Strong analytical skills with the ability to translate complex sales, inventory, and operational data into actionable insights and strategic learning agendas
- Experience managing substantial investment budgets and evaluating program ROI through rigorous performance metrics and audits
- Exceptional communication and stakeholder management skills, with the ability to influence cross-functional teams and external partners at the executive level
- Demonstrated ability to thrive in a fast-paced, ambiguous environment and leads complex partnerships Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Familiarity with Augmented Reality (AR) or smart wearables product categories
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience in developing and implementing mystery shopping or comprehensive retail audit programs
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Advanced degree (MBA or equivalent) in Business, Marketing, or a related field
- Experience working directly with or within the optical/eyewear industry (e.g., EssilorLuxottica)