Director of Field Marketing, North America

Director of Field Marketing, North America

The Opportunity: One of the Best Teams in the Industry

Are you ready to lead a world-class marketing engine? We are looking for an exceptional, high-velocity marketing executive to drive our North American Go-To-Market efforts across our Enterprise and Commercial segments. As the Director of Field Marketing, NA, you will hold a highly visible, prestigious leadership seat within a rapidly scaling organization that is widely recognized as one of the smartest, most creative, and top-performing marketing teams in the technology and cybersecurity space.

Reporting directly to the Senior Director of Global Field & Partner Marketing, you will have total strategic ownership of the theater. This is not a passive corporate role; it is a high-octane destination for a leader who wants to build a legacy, have a blast doing it, and push the boundaries of what modern B2B marketing can achieve. 

Are You Our "Needle in a Haystack"?

Let’s be completely transparent: we are looking for a rare, unique individual. In our world, change happens fast. We pivot quickly, adapt instantly, and constantly shift tactics to stay steps ahead of the market. For most people, this pace is a challenge. For you, it’s oxygen. We describe our ideal leader as a "needle in a haystack" because you possess an elite combination of traits:

• The Strategic Visionary & The Practical Doer: You can build complex, multi-layered programmatic frameworks, but you are also a high-energy, humble leader who loves to roll up your sleeves and get in the trenches beside your team.
• Unshakeable Optimism: You bring an infectious, fun, and motivational energy to work every day. You don’t just manage change; you champion it, keeping team morale high and focused on the prize.
• The "Why" Conductor: You don’t just pass down tasks. You bring your people along on the journey. You clearly articulate the data, the strategy, and the why behind every priority so that your team understands, appreciates, and feels deeply invested in every ask.
  
  

What You’ll Be Doing: Driving Excellence & Career Journeys

Inspirational Leadership & Team Progression

• Architect People Growth: Directly manage, coach, and inspire a geographically dispersed, multi-layered team of Field Marketing Managers. You will be fiercely committed to designing clear, demonstrable career growth journeys for your team members, turning high-potentials into future industry leaders.
• Culture of Excellence: Cultivate a fun, collaborative, and fiercely smart team environment that consistently celebrates wins, learns from data, and sets the benchmark for industry excellence.
• Talent Acquisition: Personally spearhead the recruitment, hiring, and world-class onboarding of top-tier marketing talent as the theater expands.
  
  

Strategic GTM Execution & Pipeline Acceleration

• Theater Ownership: Lead the development and optimization of highly strategic, comprehensive North American marketing plans designed to build massive pipeline and drive revenue velocity across regions, segments, industries, and specific personas.
• Sales Interlock: Act as a critical, trusted business partner to Field Sales, Inside Sales, and Partnership Team leaders. You will sit in leadership meetings and deliver elite executive presentations at Quarter Business Reviews (QBRs) to shape short- and long-term GTM strategy.
• Outcome-Obsessed Funnel Metrics: Set and communicate unmistakably clear, measurable performance goals. Track lead flow with absolute precision from initial campaign response down to qualified pipeline generation, collaborating deeply with Inside Sales to aggressively optimize conversion metrics.
  
  

Channel, Alliances, & Corporate Scale

• Partner Mobilization: Drive massive partner adoption and total alignment with corporate campaigns, promotions, and tools. Develop sophisticated, joint co-marketing plans, maximize market awareness, and generate net-new opportunities across the partner ecosystem.
• Corporate Megaphone: Collaborate seamlessly with cross-functional corporate teams - including Digital, Events, and Campaigns - to amplify the success of all marketing activities. Serve as the definitive advocate and strategic marketing information source for the NA theater, providing actionable field feedback.
• Fiscal Rigor & Data Governance: Manage a comprehensive, roll-up theater budget. Continually analyze the ROI and effectiveness of your marketing mix using Salesforce and Tableau to refine activities for maximum impact. Ensure all corporate compliance, policies, and mandatory training are executed flawlessly and on time.
  
  

Experience You’ll Need to Excel

• 12+ Years of Proven Velocity: A definitive history of career acceleration and growth within relevant Field and Channel Marketing leadership roles, specifically inside a fast-paced, high-growth technology or cybersecurity company.
• Elite Multi-Layered Management: Demonstrated mastery in leading, managing, and inspiring remote, geographically dispersed teams with multi-layered management structures.
• Enterprise & Commercial Expertise: Deep familiarity with modern customer acquisition, expansion, and Account-Based Marketing (ABM) strategies spanning Fortune 500, Enterprise, and Commercial segments.
• Analytical Mastery: Strong analytical and data-interpretation skills with a profound understanding of the metrics that move the needle (funnel conversion rates, MQL-to-Opportunity ratios, lead follow-up SLA compliance).
• The Security/IT Buyer Blueprint: A sophisticated understanding of the modern IT and security buyer, with a proven track record of creating compelling events, content, and experiences that capture their attention - both direct and through the channel.
• Elite Communication: Exceptional written, verbal, negotiation, and public speaking skills, with a native ability to build high-trust relationships with executive peers, partners, and customers.
• The "Haystack" Attitude: An inherently optimistic, approachable, self-starting attitude with a healthy sense of humor and a love for fast-paced team environments.
  
  

Preferred Qualifications

• • Technical proficiency and familiarity with Salesforce, Tableau, Marketing Automation Systems (MAS), and Coupa.
  • BS/BA degree or equivalent experience.
  • Flexibility and willingness to travel across the theater to support the team and connect with the business.

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