at Adobe
Location
5 Locations
Compensation
$170k–$320k USD
Posted
1 months ago
Market range · company + function + seniority
p25 · target · p75 · n=27
Posted $320k · in the market band
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The Opportunity
We are looking for a strategic product marketing executive to lead Adobe’s core professional design products. This leader will own the business strategy for our flagship pro design products in collaboration with cross-functional partners. The ideal candidate has experience launching agentic technologies, understands design deeply, thrives in collaboration, and can effectively influence across a matrixed environment. This is a highly visible role for someone who combines strategic vision with executional excellence and a true passion for empowering the creative community. If this sounds like you, join us!
What You’ll Do
Lead AI Innovation: Define and drive the go-to-market strategy for innovative AI and Agentic products, positioning Adobe at the forefront of the next generation of creative tooling, and setting the standard for how AI transforms the design industry.
Own the Portfolio: Drive the end-to-end GTM strategy and business success for Adobe's flagship Pro Design products — Illustrator and InDesign
Set the Strategy: Lead the annual and 3-year planning process, defining the growth approach, business plan, and GTM vision needed to win, including TAM analysis, market share targets, competitive positioning, and pricing & packaging.
Know the Market: Be well informed on the pro design landscape synthesizing market trends, customer insights, and competitive intelligence to inform strategy and stay ahead of industry shifts.
Build & Lead a World-Class Team: Recruit, develop, and inspire a high-performing team of product marketing leaders who are deeply embedded in the pro design community and category.
Drive Cross-Functional Execution: Align and mobilize cross-functional teams to flawlessly complete the GTM strategy, defining clear success metrics and holding the bar on performance.
Expand the Ecosystem: Develop distribution strategies and partnerships that extend Adobe's reach and deepen its presence across the pro design ecosystem.
Champion Change: Serve as a strategic change agent, bringing clarity, momentum, and bold thinking to teams navigating a rapidly evolving technology landscape.
What Makes You Successful
General Manager Orientation: 12+ years of senior product marketing experience, with a proven track record of operating at the GM level and owning strategy, business outcomes, and a high-performing team. Deep familiarity with the professional design community is a strong plus.
8+ years of experience in managing people.
AI-Native Approach: Hands-on experience launching and scaling agentic and/or generative AI products, with a sharp point of view on where AI is taking the creative industry.
Product Marketing Depth: A true partner to product; you've shaped roadmaps and aren't afraid to push back when the direction or strategy isn't right. Deeply customer-obsessed, you bring the voice of the customer into every strategic decision and use those insights to sharpen both the product and the GTM.
GTM at Scale: Proven track record leading major launches, packaging shifts, and repositioning efforts while connecting the marketing motion directly to business metrics and growth outcomes. You own business benchmarks and use data to drive decisions, measure impact, and continuously "improve".
Cross-Functional Authority: Demonstrated ability to drive alignment and shape decisions across product, engineering, corporate marketing, and regional leadership in complex, matrixed global organizations where you lead through influence as much as authority.
Executive Presence: A compelling communicator and storyteller who can inspire a team, and represent the brand externally with credibility and conviction.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $221,000 - $320,000
In New York, the pay range for this position is $221,000 - $320,000
In Washington, the pay range for this position is $198,000 - $286,650

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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